Associate Director, Email Product Owner

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director, Email Product Owner is part of the Channel Platforms & Content Optimization team and will be responsible for onboarding, training, and leading a team of email specialists who create emails for non-personal promotion and home office and field communications with healthcare professionals, consumers and patients.

Responsibilities include:

• Onboard, train and lead high performing team of email specialists who are responsible for iterative email creation, management and oversight of brand emails including confirming requirements with brand marketing, creating emails, routing through the material review process for approval, sharing project plans and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution of emails.
• Support needs and delivery plans with Consumer, Patient and HCP CRM team members to drive effective end to end campaign planning and delivering flawless execution of the email content.
• Manage, coach, and develop the team and team leaders to:
  • Learn the business for their respective therapeutic areas/brands.
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve brand emails to meet brands' objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists, and status reports. Possess minute-by-minu