TikTok Shop - Brand Campaign Innovation Lead

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

In this role, you will lead the innovation module of the brand campaign team, supporting our ongoing e-commerce campaign for single top brands. Join us as we drive the future of e-commerce here at TikTok.

Responsibilities
- Develop innovative strategies for brand campaigns and explore additional upgrades based on existing campaign models.
- Manage corresponding project goals, budgets, and personnel, and be responsible for the delivery of results
- Sorting out scientific project management SOP to improve brand campaign execution efficiency
- Lead the team to complete new cooperation needs and explore new innovative cooperation resources.
- Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance.
- Keep abreast of trends in social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns.

Qualifications

Minimum Qualifications
- Established experience in e-commerce specializing in campaign or marketing
- Have experience in strategic operations
- Rich experience in brand cooperation, familiar with process management and division of labor of e-commerce brand campaigns

Preferred Qualifications
- Master promotion/event/onsite marketing/social media/PR and other campaign-related skills
- Independently managed project budgets of over one million
- Good data analysis skills
- Internal and external cooperation negotiation experience
- Experience creating short video or livestream content strategies for small and medium businesses

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $136800 - $273600 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: