Senior Director, Marketing, Marriott Media

JOB SUMMARY

 

As the Sr. Director, Marketing, MARRIOTT MEDIA you will be responsible for driving integrated marketing, brand awareness, industry engagement, as well as the creative and communications strategy for Marriott’s rapidly growing media network. You will oversee marketing campaigns and support public relations efforts to position MARRIOTT MEDIA as the leading commerce media network in the hospitality space, and a leading commerce media network in the industry broadly. You will also have topline responsibility for safeguarding how Marriott brands are protected in conjunction with a curated partner media strategy. This role will report directly into the Vice President, Sales & Marketing for the MARRIOTT MEDIA business. 

 

You will lead a team of in-house and outsourced creative and marketing resources, ensuring seamless collaboration and execution of strategic initiatives. You will partner closely with the Marriott Global PR team and manage external PR agencies to raise awareness of key MARRIOTT MEDIA initiatives, partnerships and achievements through press releases and media coverage. You will also partner with Marriott’s in-house creative agency, Riott House, on bringing the creative vision for the media network to life as well as directly engage in how advertising partners’ brands are brought to life within MARRIOTT MEDIA’s channels. 

 

You will partner extensively with the VP of Sales for the media network in developing our B2B branding, sales pitches and identity. You will also maintain ownership of our media network branding guidelines and style guide.

 

This role requires a seasoned marketing leader with a strong track record of developing compelling narratives, building relationships with industry stakeholders, and creating integrated marketing strategies that enhance visibility and engagement. You will represent MARRIOTT MEDIA at industry events, oversee content and thought leadership programs, and collaborate with internal teams and MARRIOTT MEDIA leadership to ensure alignment with overall business objectives. The ideal candidate is a proactive and strategic communicator with a strong background in hospitality, media, or luxury marketing. They should be adept at managing multi-channel marketing initiatives and building brand presence in a competitive landscape. Strong brand marketing experience is preferred, and creative ideation and realization experience is also preferred.

 

CANDIDATE PROFILE 

Education and Experience 

Required

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Ten or more years of experience in hospitality, travel, media, advertising technology, marketing, public relations, brand communications, or related field.
• Proven track record of developing and executing high-impact, multi-channel marketing strategies.
• Proven ability to build brands, lead teams, and create culturally resonant marketing programs.
• Deep knowledge of digital marketing strategies.

 

Education and Experience 

Preferred 

• Master's degree in Marketing, Communications, Public Relations, or a related field.
• Experience working with or within media networks and advertising platforms.
• Demonstrated expertise in storytelling and content development including creative ideation and development.
• Experience representing brands at industry events and conferences.
• Excellent communication, presentation, and cross-functional leadership skills.

 

CORE WORK ACTIVITIES 

 

Primary Activities

• Develop and execute on MARRIOTT MEDIA’s integrated marketing strategy to elevate brand positioning, increase awareness, and drive industry engagement.
• Define MARRIOTT MEDIA’s external positioning, messaging, and value proposition in collaboration with key internal stakeholders.
• Cultivate visibility opportunities for MARRIOTT MEDIA leadership, including speaking engagements and byline articles.
• Oversee and manage a team of Marketing and Creative Associates and Experiential Activations Associates, as well as external agency partners.
• Develop and execute multi-channel marketing campaigns across digital, social, experiential, and content channels.
• Partner with Marriott Global PR team and external PR agencies to raise awareness of key MARRIOTT MEDIA initiatives, partnerships and achievements. 
• Represent MARRIOTT MEDIA at industry conferences, trade shows, events, and other media opportunities.
• Lead event marketing and experiential activations, ensuring memorable, on-brand experiences that support MARRIOTT MEDIA’s business objectives.
• Monitor an