Associate Director, Market Research, RSV

Job Title: Associate Director, Market Research, RSV

Location: Cambridge or Bridgewater

About the job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.​

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.

Strategic Context:

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

 The Associate Director, Market Research, RSV is responsible for providing market and customer insights through the execution of market research that will help drive key strategic and tactical decisions across Sanofi.  As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge market research methodologies to achieve the full potential of the Sanofi’s expanding portfolio. 

This position will report to the Senior Director, Insights & Analytics RSV and will be based in Cambridge, MA or Bridgewater, NJ.

RESPONSIBILITIES:

Key Responsibilities include, but not limited to

Execute all market research projects with the support of the Director / Sr. Director

• Lead market research projects to support the brand strategy, including identification of market research needs, vendor selection, design, execution and interpretation of studies

• Have the confidence and experience to select the best vendor based on the business objectives

• Manage projects within budgets, schedules and corporate policies and SOPs

• Explore innovative techniques to address business questions

• Identify insight needs and recommend approaches to address

• Foster strong agency partnerships to ensure insights are based on reliable, high-quality information

• Coordinate vendors at each stage of the market research process and provide business/brand knowledge to aid in fieldwork material and report development

Communicate Actionable Insights

• Develop and refine presentations to effectively communicate complex information clearly and concisely with a clear call to action
• Integrate a