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We’re hiring a Senior Customer Marketing Manager to help unlock our customers as our strongest growth engine. This role owns our customer advocacy program while also leading programs that market to our existing customer base. You will engage customers who already know and use our platform, as well as those who could realize additional value but are not yet aware of relevant capabilities. 

Working cross-functionally with Product Marketing, Customer Success, Sales, and Communications, you will capture, shape, and amplify customer success stories tied to our Ideal Customer Profile (ICP) and value messaging. You will also build scalable programs that drive adoption, expansion, retention, and advocacy across the customer lifecycle.

This role is ideal for a strong customer marketer in B2B enterprise software who can operate with high ownership and move seamlessly from strategy to execution to measurement.

What You Will Do

• Build and scale a customer advocacy program that supports references, reviews, speakers, events, and customer voice initiatives.
• Develop customer marketing programs that increase adoption, retention, and expansion across key segments.
• Capture and activate customer success stories aligned to ICP priorities and business value.
• Plan and execute customer programming such as advisory boards, webinars, user groups, and event tracks.
• Partner with Sales and Customer Success to support renewal, expansion, and pipeline influence.
• Measure program impact and continuously optimize based on performance.

Key Responsibilities

Capture and promote customer success stories aligned to ICP and value messaging

• Build and manage a scalable customer storytelling pipeline from intake and qualification through interviews, production, approvals, and activation.
• Produce high-quality customer assets including case studies, one-pagers, videos, blogs, webinars, quotes, and sales-ready proof points.
• Ensure all customer stories emphasize business outcomes, value realization, and strategic differentiation aligned to ICP priorities.

Maintain an organized customer proof library that is easy for Sales, Customer Success, and Marketing to access and use.Own and scale the customer advocacy program

• Build and operate an end-to-end advocacy program that supports references, reviews, speakers, awards, events, and customer voice initiatives.
• Recruit, onboard, and nurture customer advocates with a clear value exchange that includes recognition, access, and exclusive experiences.
• Develop advocacy plays in partnership with Sales and Customer Success, including reference matching, speaker programs, peer connections, and proof points.
• Manage advocacy processes, tooling, and tracking to ensure reliability, responsiveness, and measurable impact.

Market to the existing customer base

• Develop and execute customer marketing programs that drive adoption, retention, expansion, and multi-product awareness.
• Segment the customer base by ICP tier, industry, use case, lifecycle stage, and product adoption to deliver targeted messaging and campaigns.
• Partner with lifecycle, field, and product marketing teams to deliver customer newsletters, nurture programs, and targeted communications.
• Support renewal and expansion motions in collaboration with Customer Success through adoption-focused campaigns and customer value reinforcement.

Build customer programs and