Sr. Manager Data Strategy & Insights

Company Description

Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.

• OUR TEAMS - Our colleagues and our client define our team.
• OUR INTEGRITY - Our colleagues and clients rely upon us to deliver.
• OUR INGENUITY - Our colleagues and clients look to us for unique solutions.
• OUR PERFORMANCE - Our colleagues and clients team with us to win.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at www.vestcom.com.

Job Description

Opportunity

The Sr Manager, Data Strategy & Insights, is a critical role that works directly with Vestcom’s Sales team and Clients to drive partnership and revenue growth for all parties, owning the analytics and insights portion of the client relationship. This position requires an expert in leveraging industry trends, customer insights, and various owned and sourced data to convert data to insights and insights to action with our existing and prospective clients, owning the client relationship. Primary responsibilities include mining data pre-campaign to discover opportunities for clients and sales to help create demand in the market; leveraging historical data in conjunction with client objectives to prescribe more intelligent, iROAS accretive campaigns; owning the measurement process (T vs. C) from setup to client delivery to ensure we have a statistically valid measurable event with descriptive, contextual explanations; recommending optimization opportunities for future events based on historical outcomes, best practices, and trending market conditions.

►   Key Areas of Responsibility

• Owns the analytics and insights partnerships in-market sales and client support across a variety of CPGs and Agencies across our entire network 
• Performs market level insight and trend analyses to uncover opportunities to create demand with clients leveraging syndicated data sources, internal data, 3rd party data partners, and retailer data
• Cultivates partnership with sales to create strategic plans to grow existing clients and win new clients
• Designs intelligent campaigns for clients based on client and sales objectives across Vestcom’s applicable solutions using best practices, case studies, and market knowledge
• Leads all test and control analyses for their assigned accounts, including pre-validation of offer size and scope to ensure the ability to measure, through post-event contextual insights with optimization recommendations – this includes owning client conversations related to methodology and results; ability to run code across a variety of data sets would be helpful
• Collaborates cross-functionally to leverage insights from across the organization
• Assists with developing new insights and securing new data to deliver on those insights based on client and market demands; and develop SLAs and requirements to qualify for these insights
• Works with 3rd party partners and retailers to ensure data is available for analytics
• Partners with engineering and IT to continuously improve automation and UIs helping to build our Vestcom Intelligence Platform
• Supports the creation and evolution of our Strategy & Insights Playbook as a reference guide for sales and other internal teams, documenting all processes, SLAs, definitions, metrics, outputs, methodologies, etc. 

Qualifications

►   Key Qualifications

• BA/BS in Mathematics, Statistics, Computer Science, Engineering, Data Science, Economics, Business, Marketing (with an analytic focus or sufficient quantitative coursework) or related field is required.
• 5+ years of experience working directly with clients and sales teams delivering data as insights and guiding clients strategically on their promotional or media events is required; CPG experience preferred.
• Advanced knowledge of Microsoft Office programs, specifically the following is required: Excel (heavy use of Excel Pivot Tables), Access, PowerPoint, Word, Outlook 
• A deep understanding of statistical analysis, specifically test vs. control methodology and store matching algorith