Director (Business Strategy)

Tremco Construction Products Group (CPG), part of RPM International Inc., unites industry-leading building envelope solutions manufacturers, service providers and trusted brands—including Tremco, Nudura, Dryvit, Willseal, Weatherproofing Technologies, Inc. and Weatherproofing Technologies Canada—to deliver comprehensive, integrated building systems. With operations spanning North America, Europe, Asia-Pacific, India and Latin America, Tremco CPG has a global presence supported by regional businesses and distributors who understand local market needs for commercial, industrial and residential construction and restoration projects.

GENERAL PURPOSE OF THE JOB:

The Director, Business Strategy is responsible for developing formal strategic programs for growth development across the Tremco Construction Products Group business.  Using qualitative and quantitative research and market insights to gain an understanding of construction markets, segments and channels, the Director, Business Strategy will identify new opportunities and develop business strategies and detailed execution plans to pursue incremental product service and business models to achieve profitable growth.  This includes but is not limited to the pursuit of high growth program opportunities such as Residential, Restoration, Retail, acquisition targets and e-Commerce. Working closely with marketing communications, the Director, Business Strategy will proactively ensure that our branding and communication plans and tactics align with market strategies, driving the Tremco CPG “Power of One” message across all major business segments.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Possess a deep understanding of the market landscape for all Tremco application categories – Facades, Foundations and Slabs, ICF & Framing, Connections, and Roofing – as well as adjacent opportunities.is responsible for developing formal strategic programs for growth development across the Tremco Construction Products Group business. 
• Implement both quantitative and qualitative research to generate market insights, discover market opportunities, and understand competitive and multi-channel distribution landscapes
• Develop comprehensive CPG strategic business plans, documentation and financial proformas with detailed execution initiatives that contain unique value propositions, leveraging CPG synergies to address high growth opportunities.
• Assess underdeveloped channels & segments, formalizes a strategic approach to penetrate markets, and collaborates with the Sales Department on opportunities to achieve long-term success.
• Partner with Product Management to identify portfolio gaps and pursue RPM global technologies, M&A and sourcing opportunities with the Business Development group to fill product/system needs.
• Own Tremco technology roadmaps to develop a proactive, long-term product/category strategy vision.
• Initiate and support strategic alliances to strengthen category and segment strategies.
• Drive development of market-facing tools, collateral, and sales/marketing activations to generate demand and end-user adoption of products and services. 
• Provide strategic guidance to the Tremco CPG organization to communicate and reinforce the “Power of One” value messaging across all channels and segments.
• Deliver financial objective results and commitments within Tremco CPG business plans and strategies.
• Work closely with marketing communications to ensure our branding and messaging is aligned with our category, segment and channel strategies.
• Lead the direct supervision of team members where applicable, including coaching, skills and career development.

EDUCATION REQUIREMENT: MBA (Master of Business Administration) with a concentration in Strategy, Marketing, or Finance, Master of Science in Construction Management, or other related degree in a similar study focus.

EXPERIENCE REQUIREMENT:

• 10 or more years of experience in either B2B product, brand or channel management or construction industry experience.  
• Retail channel experience is required. Direct exposure to retail goods clients. (e.g., Home Depot, Lowe's, Menards Ace Hardware, regional home centers & distributors)
• Experienced in consumer of trade product portfolio, pricing, promotion, positing and placement strategy and management. 
• Management experience is a plus.

OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:

• Ability to grasp t