Senior Marketing Manager, Integrated Strategy & Measurement

Pay Philosophy

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Description

Location: Boston MA/Portsmouth NH preferred 

 

Will consider remote. If you are within 50 miles of the following locations: Boston MA, Portsmouth NH, Seattle WA, Indianapolis IN, Columbus OH, Plano TX this will be hybrid (2 days in office).

 

Position Summary:

The Senior Marketing Manager, Integrated Strategy and Measurement will be an integral role in the Global Brand & Communications (GB&C) department. The role will be responsible for supporting the creation of integrated marketing and communication strategies that deliver on business goals, align with Liberty Mutual's strategic objectives, inspire employees and engage prospective talent. This role requires a strong strategic and analytical mindset, a natural curiosity for sourcing insights that influence outcomes, strong project management, measurement and reporting skills and integrated and cross-functional team experience.

 

Key Responsibilities:

Support the development and measurement of integrated marketing and communication strategies tailored to Liberty Mutual’s leaders, business units and functions that drive forward business objectives, build and protect our brand and inspire employees to live our purpose.        

• Collaborate with GB&C teams including Brand, Enterprise Communications, Talent Marketing, Public Relations, Social Media, Integrated Marketing Programs, Meeting Management & Event Strategy and Enterprise Creative to ensure a high standard of quality and alignment across all strategies
• Identify, source, organize and analyze data from key partners and external sources to uncover insights that help inform marketing and communication strategies
• Support the ongoing measurement of the effectiveness of integrated marketing and communication strategies
• Measure the impact of integrated marketing and communication strategies and tactics in partnership with cross-functional team members using quantitative and qualitative metrics to demonstrate value
• Partner closely with the talent analytics team to better measure communication tactics and demonstrate delivery of business value relative to objectives
• Develop and maintain project timelines, facilitating key stakeholder and team meetings needed for input and driving consistency across deliverables
• Build strong relationships with business partners to form an ongoing, deep understanding of Liberty’s strategic business units and functions

Qualifications

• Bachelor’s degree with 8+ years of experience in a strategic or analytical role
• Proven experience managing complex projects
• Ability to adapt to change quickly and navigate cross-functional organizations
• Exceptional strategic thinking, prioritization, and analytical skills, with the ability to connect organizational goals to individual function and business unit objectives
• Strong problem-solving skills coupled with a natural curiosity to dig deeper and uncover insights
• Curiosity to seek out new information, trends, and techniques with the goal of improving outcomes
• Outstanding written and verbal communication skills, with a demonstrated ability to present complex ideas clearly
• Interest in using GenAI to support daily work

About Us

As a purpose-driven organization, Liberty Mutual is committed to fostering an environment where employees from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits and continuous learning opportunities, we seek to create an environment where employees can succeed, both professionally and personally.At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow.We are proud to support a diverse, equitable and inclusive workplace, where all employees feel a sense of community, belonging and can do their best work. Our seven Employee Resource Groups (ERGs) offer a centralized, open space to bring employees and allies together to connect, learn and engage.We value your hard work, in