Associate Manager, HCP Marketing Data Analytics

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Manager of HCP Data Operations, within Enterprise APEX, role will be instrumental in enabling and optimizing operational processes and data pipelines for Commercial HCP data. The Associate Manager will support cross-functional business teams, including Apex and the Digital Lab, by ensuring that HCP data is effectively leveraged to drive insights into market dynamics and performance trends, ultimately supporting ROI analysis and spend optimization.

HCP data serves as a foundational element for hypothesis-driven investigations into commercial effectiveness. The Associate Manager will play a critical role in interfacing with media data agencies, to monitor and understand changes in their data capture practices—such as privacy-related inclusions and exclusions, data quality issues, and missing files. This role requires proactive communication with HCP data user segments and the implementation of corrective actions where necessary to ensure that data trends passed forward to consumption layers accurately reflect real-world market dynamics.

In alignment with these objectives, the Associate Manager will oversee and continuously enhance data quality management activities, ensuring that data integrity is maintained across all operational touchpoints. A strong understanding of media flowcharts, master flowcharts, and campaign execution is essential, as the Associate Manager will be responsible for identifying and addressing material data issues that may impact downstream analytics or business decision-making. Additionally, the role includes responsibility for developing and maintaining reporting mechanisms that provide visibility into data quality, operational performance, and issue resolution statu