Group Product Marketing Manager

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people.

In this role, you have the unique opportunity to help Vanta tell the story of our always-on GRC offering, as we add on new customers and drive adoption and expansion within our existing ones.

What you’ll do as a Group Product Marketing Manager at Vanta:

• Define and manage go-to-market strategy for Vanta’s GRC offering, including messaging, positioning, launch planning, field enablement, and customer adoption

• Craft differentiated messaging and positioning based on a deep understanding of customer needs, competitive landscape, and product capabilities.

• Partner with Product Management to shape the roadmap and influence product development through customer and market insights.

• Enable Sales and Customer Success teams with compelling collateral, battlecards, pitch decks, and competitive positioning.

• Collaborate with Demand Generation, Brand, and Content teams to create campaigns that drive awareness and adoption.

• Own product marketing KPIs, track performance, and optimize campaigns based on data-driven insights.

• Be a champion for the customer—bringing the voice of the customer into your everyday work.

How to be successful in this role:

• Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS

• Security/Compliance experience is not required, but definitely a plus

• Experience working closely with Product, Sales, and Marketing teams

• Ability to manage multiple projects simultaneously in a fast-paced environment

• Have curiosity and a learning-oriented mindset, able to identify and translate the importance of compliance frameworks across a variety of industries and regions

• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience

• Find delight in understanding how things work and then explaining your newfound knowledge to others

What you can expect as a Vantan:

• Industry-competitive compensation

• 100% covered medical, dental, and vision benefits with dependents coverage

• 16 weeks fully-paid parental Leave for all new parents

• Health & wellness and remote workplace stipends

• Family planning benefits through Carrot Fertility

• 401(k) matching

• Flexible work hours and location

• Open PTO policy

• 11 paid holidays in the US

• Offices in SF, NYC, London, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

#LI-remote

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in in