HCUK Brand Manager

HCUK Brand Manager

Country: United Kingdom

Background

Hyundai Capital Services UK Ltd (HCUK) is a joint venture company established by Santander Consumer UK and Hyundai Capital Services Korea in 2012. It operates under the Hyundai Finance, Kia Finance and Genesis Finance brands, providing funding solutions for both Retailers and Consumers.

WHAT YOU WILL BE DOING

Job Purpose

Based primarily at the Hyundai Motors UK (HMUK) head office in Leatherhead, Surrey, and reporting into the HCUK Hyundai Finance Sales Director, the key purpose of the role is to act as the day-to-day marketing interface between the two entities, and to build a strong working relationship through the delivery of a coordinated, or where possible integrated, approach to all marketing related activity. 

                                   

Key Accountabilities

1. General

Under the guidance of line management and working closely with HMUK, deliver the Hyundai Finance (HF) business development strategy across all key marketing functions. Work closely with the HF Sales Director, providing support as required.

2. Planning

Develop an annual activity plan outlining timings, costs and high-level deliverables based on the strategic goals established for the role with line management.

3. Reporting

Using the wider business MI, analyse and deliver actionable insight to HMUK & HCUK to ensure trends, successes and challenges are understood such that appropriate action can be taken.

4. Campaign delivery

Work closely with HMUK Sales & Marketing functions to inform, develop, build, test and deliver retail finance lead consumer offerings as part of the quarterly Hyundai Motors marketing campaigns.

5. Channel development

Working alongside the Digital Marketing Manager deliver the customer channel development strategy through the integration of finance information, offers, calculators, quote and apply capability and any other future prescribed functionality into the Hyundai website.

6. Customer communication and management       

In conjunction with the CRM & Retention Manager, refine and deliver the HF customer communication plan in line with the overall customer management and retention strategy. Support development of the Dealer network to establish optimal retention processes & engagement.

7. Product development

Assist in the development of new finance or related products, act as conduit for feedback on existing products, producing recommendations for product enhancements, and as agreed by line management.

8. Marketing collateral

Responsible for developing point of sale and other marketing collateral as deemed necessary and in line with Global Brand Guidelines.

9. Incentives & Events

Manage, through utilisation of HF’s program agency, the delivery of all HF Dealer incentive programs as prescribed by line management.

10. Risk and Compliance

In line with the company’s risk and compliance statement of responsibility and objectives, identify risks, incidents and breaches, in accordance with company policies and department procedures. Provide formal sign off & appropriate records management for any financial promotions produced by Hyundai Motors as part of HCUK’s required oversight.  Ensure decisions are within policy, adhere to processes & guidelines, and within overall business risk appetite.

11. Other

Carry out any other tasks from time to time as may reasonably be requested by line management.

WHAT WE’RE LOOKING FOR

Key Competencies

Planning

Must be capable of developing coherent high-level activity plans as well as tactical project/programme level plans.

Communication

Must possess good written and verbal communication skills and be able to effectively communicate with and present to both internal and external stakeholders, up to and including Director level

Teamwork

Must be a first-rate team player able to establish strong working relationships with stakeholders, colleagues and business partners alike.

Time Management

Must display sound time management skills by delivering activity within prescribed timeframes through the effective prioritisation of actions across multiple projects and ongoing programmes.

Influencing and negotiating skills

Must be able to engage with internal and external stakeholders in order to reach mutually beneficial business outcomes.

Knowledge & Experience

Given the scope of this position it is essential that the job holder has the following experience:

• Has significant and d