Brand Manager, Acelis Connected Health

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Pleasanton, CA (option for Livermore, CA) location in the Abbott Heart Failure, Acelis Connected Health business.  Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges.

As the Brand Manager, you’ll have direct responsibility for part or all marketing activities including development, management, and execution of strategies and tactical programs to achieve business plan objectives, goals, and P&L commitments, as well as going business management including analysis, forecasting, and budget management.  This position will be considered as a developmental role for individuals seeking more senior leadership positions in Abbott.

Principal Responsibilities

The following reflects management’s definition of essential functions for this job, but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

• Lead all marketing activity associated with the VAD & INR businesses
• Understand trends and market dynamics (government, industry, consumer, retail, consumer, competitive, adjacent categories)
• Lead long (2-3yr) and short (annual) term strategic planning for the VAD & INR business lines, including analysis, recommendation, and presentation of proposed strategies to senior leadership
• Lead Market Research to generate deep stakeholder insights and identify desired unmet needs
• Partner with the Acelis Connect Health Technology team and IT to deliver best-in-class user experiences across our digital ecosystem
• Develop and execute marketing campaigns and promotional materials
• Identify and track key KPIs that measure business performance and goals
• Partner with sales force to develop channel strategies and tactics
• Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative department, vendors, and health care professionals.

Required Qualifications

• BS/BA Marketing, Business or related discipline
• 3-5 years of experience with progressive responsibility in brand management in health diagnostics marketing; consumer-packaged goods marketing; or a combination of the two.
• Passion for healthcare, consumer, and technology
• Strong thought leadership, written, and verbal communication skills with proven ability to interact directly with leadership to drive strategy and investment decisions
• Demonstrated ability to lead and collaborate with cross-functional teams from idea to launch
• Proven ability to develop and execute complex strategic business plans
• Familiarity with primary and secondary market research and data analysis
• Strong analytical / financial modeling skills