Senior Strategic Events Manager

About the role:

Events are critical to Forter’s success. They create opportunities to strengthen relationships with our customers, connect those customers with like-minded prospects and drive pipeline. Forter has earned a reputation for ‘showing up’ at industry events with compelling experiences on and outside the tradeshow floor. 

We are growing our Events team! We are seeking an individual that prides themselves on their creativity and accountability. This role will be responsible for the growth and development of Forter’s IMPACT brand. Hosted annually in New York City, IMPACT brings together digital commerce leaders from across industries to exchange ideas. You will spearhead the planning and management of Forter’s annual IMPACT conference while playing a key role in the development of our IMPACT community globally with executive and hosted events. You will report into the Sr. Director of Global Events, with a requirement to travel to various events in the United States. 

This position will be based in New York and will follow a hybrid working model.

What you’ll be doing:

• Regularly update executive leadership on event strategies, progress, and outcomes. You’ll act as the primary point of contact between the events team and senior management, facilitating clear and effective communication.
• Create and implement a comprehensive global strategy for the IMPACT brand that aligns with Forter’s overall business objectives.
• Develop and maintain a multi-year roadmap for the IMPACT brand, including goals, key milestones, and performance metrics.
• Identify key markets and opportunities for expanding the IMPACT brand through targeted events and initiatives.
• Manage end-to-end event coordination of the annual IMPACT conference, including: event messaging/marketing, contract negotiation, vendor relations, site selection, participant registration, on-site production, and post-event reporting.
• Project manage and work with internal teams (Field, Creative, Content, Product Marketing, Customer, Ops, Sales) to deliver a holistic event plan to ensure delivery against program KPIs
• Build key relationships with the GTM teams by delivering (pre and post event) enablement materials and training to ensure we maximize investments
• Develop and maintain event budgets, track expenses and manage complete financial reconciliation post-event

What you’ll need:

• 3-5 years of relevant work experience in events management 
• Creative mindset, good humor and positive, can-do attitude. We prefer new ideas to a proven playbook
• You must be organized and possess exceptional communication skills
• Proven experience in community building and engagement.
• Nothing phases you; when something doesn’t go according to plan, you use it as an opportunity to learn, experiment or entertain
• Strong communication, writing, and editing skills with a customer service-oriented mindset
• Demonstrated experience in measuring and improving the ROI of event marketing investments
• Proven track record of working cross-functionally and collaboratively within a team and organization
• Ability to prioritize and manage multiple projects simultaneously 
• Flexible and solution-oriented with excellent time management skills
• A keen attention-to-detail - you care about the little details in everything that you do!
• You are abreast of industry trends and competitor events to incorporate innovative ideas into Forter's event strategy.
• Comfort with using tools including Asana, iCapture, Salesforce, and Hubspot

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve.  Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. 

Trust is backed by data –  Forter is a recipient of over 10 workplace and innovation a