Senior Brand Manager, Prestige Wine & Champagne

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $130,680.00 to $163,350.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary:   

The Sr. Brand Manager will be responsible for supporting strategic and brand plan development/ implementation and innovation launch plan development and monitoring for the Perrier Jouet, MUMM and Chateau Sainte Marguerite champagne, sparkling and rosé brands.   He/she will exhibit a general manager mindset and will be responsible for assisting in key projects that will aim to achieve two critical goals: a) build brand equity and, b) drive brand performance through long term profitable growth.

This exciting role requires a dynamic and experienced Sr. Brand Manager who has a strong marketing, analytical and innovation background, luxury brand or high-end spirits & wine experience, is consumer centric and can balance thinking strategically with the key execution priorities on the business including, but not limited to the following:

• Commercial Prowess: Partner with the Brand Director, and other Brand Managers, as well as key agencies and cross-functional team to drive the brand equity and growth through retail programs, brand partnerships and sponsorships, and develop platforms/executions that maximize business results.

• Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.

• Collaboration & Integration: Work within, and at times, lead, a cross-functional and agency working team, which includes but is not limited to the global brand owners, agencies, winemaking team, field marketing, sales, consumer insights, marketing enablement and other business departments fostering and building a strong multi-functional team. Collaboration, alignment, and influence with multiple stakeholders is a key to success.

• Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.

• Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.

• Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.

Major Responsibilities / Accountabilities:

• Support the development of national and local programs/strategies with flexibility and local adaptation in mind, lead agency management of asset development, dissemination and then the tracking of programs to key states, channels and customers.

• Manage luxury partnerships and eCommerce partnerships that require a strategic approach, focusing on understanding partner values, aligning goals, creating compelling offers, negotiating terms, and executing a well-defined plan, while ensuring brand integrity and long-term success.

• Provide oversight and leadership of Prestige Brands in Supply Planning & Operations workstreams, as well as Brand Pricing projects to simplify, p