Customer Lifecycle Manager

At Nuna, our mission is to make high-quality healthcare affordable and accessible for everyone. We are dedicated to tackling one of our nation’s biggest problems with ingenuity, creativity, and a keen moral compass.

Nuna is committed to simple principles: a rigorous understanding of data, modern technology, and most importantly, compassion and care for our fellow human. We want to know what really works, what doesn't—and why. 

YOUR TEAM

Nuna builds software products that empower healthcare payers and providers to measure and improve their cost and quality outcomes. With a foundation rooted in compassion and driven by data, we're committed to transforming the healthcare system through value-based care. Our origins are deeply personal and motivated by a desire to help those facing the hardships of healthcare navigate the system more effectively. Today, Nuna stands as a beacon of innovation, providing a patient-facing service that changes outcomes by partnering with their physician and rewarding their healthy habits.

As the Customer Lifecycle Manager, you will help design and build the patient lifecycle strategy for the Nuna App. The Nuna App combines multiple behavioral strategies to encourage patients to make daily behavioral changes that evolve into lasting habits, which create better long term health for them. You will be responsible for developing and executing strategies to optimize the patient journey from acquisition to retention. This role requires a deep understanding of consumer behavior, analytics, and marketing automation tools. You will work closely with cross-functional teams to drive meaningful patient interactions and maximize lifetime value.

YOUR OPPORTUNITIES

• Analyze touchpoints and create detailed lifecycle engagement plans to enhance the patient experience at every stage
• Design and execute multi-channel activation campaigns to convert new patients
• Design and implement targeted email, SMS, and in-app messaging campaigns to engage existing patients and encourage repeat usage
• Monitor and analyze campaign performance metrics, patient engagement data, and patient behavior to inform strategy and improve conversion rates
• Work closely with product, data, sales, and customer success teams to align marketing strategies with product launches and patient feedback
• Utilize marketing automation platforms (e.g., HubSpot) to streamline campaigns and improve efficiency
• Develop and implement retention strategies to reduce churn and increase patient loyalty through feedback loops and loyalty programs
• Ensure strategy and tactics are connected, as appropriate, to providers and care teams

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Health Administration or a related field
• 5+ years of experience in lifecycle marketing, digital marketing, or a related role, preferably in a healthtech or health services startup environment 
• Experience with patient/consumer engagement strategies and behavior change methodologies
• Strong analytical skills and experience with marketing analytics tools
• Proficiency in marketing automation platforms (HubSpot) and communication tools (Twilio)
• Excellent communication and interpersonal skills with ability to create compelling content for diverse patient populations
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Creative thinker with a passion for improving healthcare outcomes through digital engagement
• Experience supporting customers on healthcare-related products preferred
• Experience with HIPAA compliance and healthcare communication regulations preferred

We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance, life insurance, retirement benefits, participation in the company’s equity program, paid time off, including vacation and sick leave. The expected salary range for this position is $135,000-$153,200. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, and skillset.

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Nuna is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetics and/or veteran status.