Sr Director, Brand Marketing - Value

Requisition ID: 36806 

Cheers to creating an incredible tomorrow!  

 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

 

Crafted Highlights:    

In the role of Sr. Marketing Director – Value working in Chicago, IL, you will be part of Value Brands marketing team.  The person will own overall brand strategy, positioning, and activation for brands like Miller High Life and Keystone Light, ensuring the strategic integrity within total brand portfolio, and within the beer category.

 

 

What You’ll Be Brewing:

• Responsible for Value Brands delivery against company’s strategic, volumetric, and financial goals annually, as well as their long-term ability to meet three-year brand equity targets 
• Lead and direct external and internal resources through the value chain to deliver on a strategic intent
• Responsible for integration into broader organization, ensuring integrity of marketing programming and messaging from conception through execution links highly with brand positioning, while retaining the ability to react to competitor and market conditions
• Define strategic direction for assigned portfolio, resource allocation, and financial planning for portfolio.  Develop a fully comprehensive commercial plan with a specific focus on local and regional activations
• Attract, lead, manage, and mentor employees in such a way to ensure retention, development, and superior performance of talent

 

Key Ingredients:  

• You are an authentic leader.  You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture
• You have a Bachelor’s degree in Business Administration, Marketing or other relevant field OR equivalent experience (10-15+ years) in progressive experience in CPG marketing (top priority); management consulting, agency and apparel/retail experience also an asset
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities 
• You build relationships and collaborate to get to the desired outcome   
• You take accountability for results – acting with integrity and honoring commitments   
• You have a thirst for learning – you are always looking for ways to learn and help one another grow   
• You exhibit our core values    
• You are open to traveling within the U.S. – this role will require frequent customer visits (35% estimate)

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

• Engagement with a variety of Business Resource Groups, which can p