Ads Platform Product Manager - SMB

About the Team

The Ads Platform team is responsible for partnering very closely with the Ads SMB business teams and empowering every SMB to launch and scale successful ad campaigns through SMB optimized intelligent automations and seamless experiences. We want to make TikTok Ads Manager the launchpad and business partner for SMBs - where intelligent systems and elegant interfaces enable businesses to discover, reach, engage, and grow their customers.



The role is ideal for someone who has the relevant experience building advertiser related UX and Platform solutions and is excited about an ambitious mission building industry leading solutions leveraging the best of AI, technology, and design.



Responsibilities:

- Partner closely with the SMB teams and co-own key business metrics for the SMB vertical.

- SMB Product Experience Ownership. Oversee the definition and prioritization of end-to-end product experiences for SMBs —from acquisition, onboarding, retention, to growth—ensuring solutions address their unique pain points (e.g., resource constraints, simplified operation needs).

- Champion innovative, high-impact features that boost SMB advertiser success; balance short-term user needs with long-term scalability of the product ecosystem.

- Cohesive UX and platform capabilities: Design cohesive UX for SMBs based on a deep understanding of SMB advertiser needs and building scalable, reusable solutions from a platform perspective.

- Cross-Functional & Global Collaboration: Partner with Engineering, Sales, Marketing, Design, and Data teams to align on roadmap priorities, resolve trade-off decisions, and execute launch plans.

- Navigate complex stakeholder dynamics to remove obstacles and drive timely delivery of key initiatives. Strategic Partnerships & Ecosystem Scaling

- Build a deep understanding of SMB customer segments and personas leveraging user research, behavioral analytics, and market trends to uncover actionable insights.

- Establish a culture of data-driven iteration within the team: set up processes to track product performance, analyze gaps, and drive continuous improvement of SMB solutions.

- Experience and excitement with using AI to build better products as well as optimize your own and your team's workflows (e.g. Prototyping, DS analysis)