Manager, Genesis Digital Marketing

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

 

 

Location

GMA HQ

Purpose

~ Under the direction of the Sr. Manager, Digital Marketing, we are seeking an experienced Digital Marketing Manager to work on our luxury car brand, Genesis. The Manager will be responsible for KPI digital strategies, planning, and production for both Genesis.com and their newest brand center’s (GenesisHouse.com) websites. Activities include supervising both websites content strategies, managing website production and development budgets, overseeing campaigns and launches, and supervising agency teams. This person possesses great communication and collaboration skills with an ability to work on multiple projects at once in a fast-paced environment.

Major Responsibilities

~ Manages and oversees creative development, UX, and maintenance for Genesis.com and GenesisHouse.com on PC, tablet and mobile. Reviews copy, wires, comps, and graphical assets for site purpose functionality and usability as well as conduct user acceptance testing on site deliverables to ensure quality.

~ Manages the agency and vendors to ensure delivery dates and deadlines are met, as well as prioritizing projects and timelines based on business needs.

~ Provides strategic direction for SEO and SEM activities to ensure website and content optimization to drive site traffic.

~ Work with data science team and UX team to review site metrics, usability studies, online surveys, and research studies to improve consumer website experience and online shopper conversion.

~ Develops documents to share the status and calendar of website projects.

~ Manages and oversees model year change overs, new model launches, events, pre-orders and special promotions.

~ Manages website analytics and establishes reporting cadence to ensure KPIs are being met.

Provides reports that interpret information and deliver analysis, key learnings, effectiveness and opportunities to increase overall metrics and effectiveness of all campaign activities.

Major Responsibilities (continued)

~ Works with vendor partners to ensure digital brand guidelines are being met.

~ Champions new ideas and inspires the agency to push for innovative website initiatives and programs.

~ Develops project proposals to enhance digital marketing process and experiences.

~ Collaborates across disciplines (Events, CRM, Social, PR, Media) to ensure campaigns are fully integrated

~ Manages campaign timelines and regularly communicates status to all stakeholders.

~ Collaborates and effectively communicates all activities across all internal departments, regional and field staff, and vendors.

~ Maintains awareness of current and changing website market trends, consumer attitudes, and opinions.

Authority

~ Position requires ability to problem solve, make decisions and operate with an entrepreneurial spirit within the framework of a team concept.

~ Manage work flow and the ability to work across departments, along with the wider GMA teams. 

~ Develop and implement strategies that all programs are executed against.

~ Resolve issues and communicate to management and business partners.

~ Manage activities and performance of agency and other service providers.

Education

~ Must be a high school graduate~ Bachelor’s degree preferred~ Master’s degree a plus

Related Experience

~ Seven plus years of Marketing/Advertising experience.

~ At least three-four years of experience in digital marketing.

~ At least two years of experience within automotive industry desired.

~Agency and or/ related client side experience required.

~Experience working in a fast-paced environment.

~Luxury experience preferred.

Skills/Knowledge

~ Position requires ability to problem solve, make decisions and operate with an entrepreneurial spirit within the framework of a team concept.

~ Ability to manage high-paced environment with multiple projects and agency personnel.

~ Ability to develop strategy and implementation plans for new projects/initiatives.

~ Ability to develop strong interpersonal relationships at a variety of levels; Executive, M