Head of Marketing, EARN'M (Remote)

EARN'M is seeking a dynamic and innovative Head of Marketing to lead our brand strategy and growth initiatives. As a small, agile entity, we're looking for a versatile marketing leader who can wear multiple hats and drive our brand to new heights.

Who We Are (EARN’M)

EARN’M is at the forefront of a digital revolution, transforming how users interact with their mobile activities by turning attention and data into real value. EARN’M bridges the gap between Web2 and Web3, allowing users to seamlessly transition into decentralized technologies without needing to understand the complexities behind them.

EARN'M is an early-stage startup recently spun off from Mode Mobile, a leader in the EarnPhone industry. We're leveraging Mode Mobile's innovative technology to create a new venture transforming users’ mobile activities by turning attention and data into real value. Our ecosystem, including the $EARNM token, empowers users to earn from everyday mobile activities such as streaming, gaming, and more.

Our Team and Culture Drive Our Success

Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

The Role

EARN’M is seeking a Head of Marketing to lead and drive the global marketing strategy following the successful launch of the $EARNM token. In this critical role, you will shape and execute marketing initiatives that drive brand awareness, user acquisition, and community engagement across the Web3 ecosystem. You will leverage your deep understanding of crypto, blockchain, and decentralized ecosystems to position EARN’M as a market leader while continuously adapting to evolving industry trends.

Reporting to the General Manager of EARN’M, you will collaborate with cross-functional teams to build and execute growth campaigns, optimize marketing channels, and craft compelling narratives that resonate with both crypto-native and mainstream audiences. Your leadership will be instrumental in driving the adoption of EARN’M’s dApp, the Alternative Initiatives division, SmartNodes, and ecosystem of products.

As a marketing leader, you’ll be accountable for identifying high-impact opportunities, crafting and executing data-driven strategies, and measuring success through KPIs and analytics. You’ll work closely with product, design, community, business development, and engineering teams to ensure alignment across all marketing efforts and drive sustainable growth.

With our Fractal Box protocol, EarnOS, and our ever-growing suite of products, users gain tangible rewards from their engagement, including the ability to participate in governance, staking, and exclusive Web3 experiences. To date, the EARN’M team has facilitated over $350 million in earnings and savings across more than 45 million users globally. By enabling users to profit directly from their activities, we ensure that they—not just tech giants—benefit from the value they create.

Our mission is to create a future-proof, sustainable ecosystem where everyone can thrive. With the ability to convert smartphones into EarnPhones, we are unlocking the earning potential of users worldwide while ensuring inclusive, decentralized growth. Explore the EARN’M ecosystem today to see how attention is becoming the currency of the future.

Who You Are and What You’ll Do

• Develop and execute a comprehensive marketing strategy to drive awareness, engagement, and adoption of EARN’M’s products.
• Lead branding, content marketing, performance marketing, and community growth initiatives.
• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Oversee the development of compelling content and campaigns that communicate the value of EARN’M’s ecosystem, including the Alternative Initiatives division, SmartNodes, and the $EARNM token.
• Drive user acquisition through paid and organic marketing channels, including influencer partnerships, SEO, social media, and lifecycle marketing.
• Identify and capitalize on market opportunities to expand brand awareness and market share.
• Develop and implement multi-channel marketing campaigns to drive customer acquisition and retention.
• Utilize digital marketing strategies to increase website traffic and generat