Sr. Director, Wholesale Marketing - NA HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Director, Wholesale Marketing - NA HOKA
Reports to: VP, Marketing - NA HOKA
Location: Remote - US

Interested applicants must reside in one of the following approved states: California, New York, Oregon

The Role

The Sr. Director, Wholesale Marketing leads the strategic direction, team development, and category growth and demand generation for HOKA’s Lifestyle, Sport & Outdoor, and Run Specialty in the wholesale channel across North America. This leader oversees WS Marketing leaders and their teams, building a diverse, high-performing organization grounded in authenticity, collaboration, and accountability. You’ll drive long-term category strategies, set clear priorities, and align wholesale marketing plans to HOKA’s North America 5-Year Strategic Plan. Using consumer and marketplace insights, you’ll identify opportunities, cultivate innovation, and guide impactful partner activations across a broad ecosystem of wholesale accounts in the U.S. and Canada. As a strong cross-functional connector, you’ll work closely with Sales, Merchandising, Brand Marketing, Creative, PR, Product, and DTC to ensure channel-relevant storytelling, seamless seasonal execution, and consistent marketplace excellence. You’ll deliver results through disciplined planning, resource allocation, and strong financial stewardship, ensuring HOKA’s wholesale marketing investments drive measurable commercial and brand impact. You’ll champion continuous improvement, lead change effectively, and create an environment where teams feel valued, supported, and inspired to do their best work.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

Strategic Leadership & Vision

• Takes a long-term, big-picture view of the NA wholesale landscape, prioritizing work that provides the greatest commercial and consumer impact.
• Leads the development of unified strategic plans across Lifestyle, Sport & Outdoor, and Run Specialty, ensuring integrity, alignment to values, and consistent decision-making.
• Establishes KPIs, evaluates downstream impacts, and uses data to make informed business decisions that drive category performance and deliver measurable results.
• Ensures strategies reflect emerging trends and competitive advantages, enabling HOKA to maintain and build category leadership across diverse channels.

Team Leadership & Organizational Development

• Builds and leads diverse, complementary teams by hiring talent with long-term potential and fostering a culture where individuals are valued and appreciated for their contributions.
• Regularly provides real-time coaching, enabling team members to learn, grow, and strengthen their leadership capabilities.
• Models integrity, accountability, and consistency in leadership decisions, quickly addressing behaviors that do not align with Deckers core values.
• Creates an inclusive, collaborative environment where open communication, trust, and cross-functional partnership thrive.

Marketplace & Partner Strategy

• Develops deep, authentic relationships with top-tier wholesale partners, conveying objectives clearly and proactively simplifying complexities across both organizations.
• Delivers insights and marketplace perspectives that support impactful seasonal launches, thoughtful commercial investments, and consumer-led storytelling.
• Anticipates partner needs, leads problem-solving efforts, and ensures HOKA is agile enough to support multiple stakeholder groups across three categories.
• Guides teams in developing overall sell-in and sell-through readiness through training, field support, and in-store programs that drive consistent adoption and commercial success.

Cross-Functional Collaboration

• Cr