Director of Marketing, Endoscopy Systems & Portfolio Solutions

Job Title: Director of Marketing, Endoscopy Systems & Portfolio Solutions

Reports To: Vice President of Marketing

Location: Columbia, MD (Hybrid)

 

Position Summary: The Director of Marketing, Endoscopy Systems & Portfolio Solutions will lead the downstream marketing management activities and team responsible for Ambu’s Endoscopy Displays and Peripherals franchise, along with cross-portfolio Marketing Programs support. The candidate will be responsible for building, organizing, and managing the cross-functional team, strategies, and execution required to ensure effective customer-centric marketing strategies associated with product launches, market adoption/share, revenue growth, and profitability in the displays business line. Additionally, the candidate will be responsible for cross-portfolio marketing and commercial support in key areas of sustainability, infection prevention, and service programs. This position is well suited for a highly organized, commercially driven leader with team building/developing skills applied with strategic-thinking and analytical approaches in marketing management and execution.

 

Essential Functions and Responsibilities:

 

• Lead US market marketing efforts in Displays and Peripherals, along with other cross-franchise portfolio elements, including sustainability, infection prevention, and service programs
• Build, organize, develop, and manage the marketing management team for Ambu USA Displays and Peripherals Franchise, and cross-portfolio marketing programs through close collaboration with medical segment (e.g. Urology, Pulmonology) commercial leaders in marketing and sales
• Oversee the development and execution of marketing management activities; product launches, segment budgets, and annual strategic marketing plans in franchise areas and contribute as needed to the day-to-day performance – including brand awareness and equity in North America
• Establish customer-centric field-based collaboration between Sales, Field Engineering, Corporate Accounts, and Finance for the development of new Displays marketing programs and launches
• Continuously monitor and report on portfolio and team performance – including financial performance, key objective achievements, competitive landscape, and KPIs - and provide monthly/quarterly business reviews and insights to the Vice President of Marketing
• Lead key cross-functional projects in building best practices in the product marketing management team
• Summarize, qualify, synthesize, and review the marketing management tasks – such as ensuring business intelligence, product positioning/pricing, ongoing trends, promotional campaigns, sales support and tools, market opportunities, and business case/planning are managed, reported, and continuously improving by the marketing management team  
• Oversee the market communication plan and goals for product areas
• Oversee Ambu’s brand and ensure Ambu brand consistency in programs and Marketing communications, including trade shows and digital
• Ensure highly collaborative KOL/consultant relationships and advisory boards are utilized productively and to the growth of the business line
• Provide leadership/communication on business line and product performance inputs to Global Teams on North American market needs, requirements, and long term planning aspects
• Lead team in sales support tools targeting all key stakeholders for the product area
• Collaborate with sales management and other department management to ensure Marketing strategies and programs are effective and are communicated as needed

• Oversee collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectives
• Up to 40% travel related to customer fieldwork, tradeshows/courses, corporate accounts meetings, and sales/marketing events
• Conduct business and maintain relationships according to Ambu’s standards and values
• Additional ad hoc duties, as needed

 Qualifications /Experience:

• Bachelor's degree in Marketing or related field, MBA a plus
• Minimum of 8-10 years of experience in Healthcare Marketing, preferably in Medical Devices
• Experience in Endoscopy Systems, Imaging/Displays, OR Technologies, EMR/EHR/PACS a plus
• Excellent written, verbal and presentation communication skills
• Ability to effectively build relationships and interface globally with cross functional partners
• Strong project and program management skills
• Leader of People – develops team members, utilizes team members to the best of their ability and creates a positive team environment
• Ability to influence key stakeholders and partners at all levels of the organization