Job Description Summary

The Director Global Marketing, Surgical Innovation leads marketing globally and is responsible for setting, communicating, and delivering a growth and marketing strategy across the global business. This includes share gain, successful commercial activation of current and future new product introductions (NPIs) and installed based growth programs.

In addition, this role is responsible for developing deep qualitative & quantitative insights about the needs, wants and performance of customers, identifying keys to our success, aligning strategy execution across all geographies, and driving marketing innovation.

This sub-business unit is known as our Surgical Visualization and Guidance team. SVG is committed to designing active imaging systems that help surgeons visualize anatomy and lesions, guide interventions and navigate inside the human body. Our Mission at SVG is to change the standard of care in surgical intervention with real time visual guidance, giving surgeons the information needed to immediately make critical decisions.

Job Description

• In partnership with the Product Leader(s), the Director Global Marketing, Surgical Innovation (SI) develops and implements a coherent growth strategy for the SI  business.
• Define and develop the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across all geographies and market segments.
• Own and drive the Marketing Commercial Activation process in all product segments
• within the business segment.
• Drive commercialization of NPIs and installed base programs into the regions.
• Create portfolio positioning, pricing & targeting to achieve market share growth objectives.
• Partner with Region Product Marketing and Learning & Development teams to produce and at times deliver product sales training programs for the Product Sales Specialists.
• Lead and coordinate strategic planning processes for the business segment.
• Integrate with the necessary supporting functions to enable the success of global marketing plans including Marketing communications, Market and competitive analysis and the development of a digital strategy.
• Gain customer insights, understand customer wants, needs and problems; evaluate the portfolio versus customer needs and competitive actions to identify opportunities.
• Create and drive global segmentation strategy and processes to target stronger value propositions for the business market segments.
• Develop and lead team of marketing professionals.
• Develop and manage processes and programs to increase customer awareness, preference, and purchase intent (e.g., demand generation campaigns)
• Partner with commercial leaders to drive stronger commercialization plans
• Assess portfolio competitiveness globally across regions and segments, current and future.
• Actively solicit and share competitive intelligence.
• Own global strategy for trade shows, show sites and customer visits

Qualifications/Requirements

• Bachelor’s Degree in Marketing, Business Administration, Biosciences, or related disciplines
• 15+ years marketing/commercial experience with at 10+ years of product marketing experience
• 5+ years of direct people management experience
• 5+ years of experience leading global teams
• 3+ years of experience in field or region product marketing experience, to include go to market launch and/or pricing experience.
• Excellent oral and written communications skill
• Healthcare product/industry acumen
• Ability to travel 40% of the time

 

Desired Characteristics

• MBA, Master’s Degree in Marketing
• Understanding of commercial processes and how to enable a sales team
• Familiarity with market research & competitive intel approach and process
• Product Management or Sales experience
• Experience running medical/customer/sales advisory boards
• Experience creating and leveraging thought leadership
• Prior experience in Customer Experience Management, leverage tradeoffs across customer needs and experience (feature vs. function, comfortable vs. cost)
• Experience developing service offerings - Installed base mar