Senior Solution Engineer - Marketing Cloud & Data Personalization

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Marketing Cloud Specialist-Data & Personalization Solutions Engineer

About Salesforce:

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Overview:

The Data and Personalization Specialist plays a pivotal role in aligning innovative digital marketing strategies for our customers across a multitude of industries. This role focuses on partnering with Marketing Cloud Solutions Engineering & Architect teams, to lend deep expertise during sales cycles. The Specialist will also partner with Account Executives & Solutions to prioritize and identify opportunities for growth across Open Pipeline & the product’s key capabilities.

Scale is the fuel that drives growth in our organization. To this end, you will work with your SE counterparts to enable them on our data and personalization capabilities, ensuring the business has the tools it needs to win. You will be expected to professionally navigate conversations around the evolving programmatic landscape, as well as our overall data platform & personalization positioning to our clients. Fluency in how these play into the larger Salesforce Platform and Ecosystem will be paramount for success.

Department Description:

The Solution Experts team is an innovative group of architects and specialists at the heart of our Solution organization. This talented team assists customers and prospects by developing and implementing strategies that elevate their digital marketing efforts. Through collaboration with customers, the Product team, Professional Services, and Partners, our Solution Experts craft unique solutions that enable our customers to connect with theirs in innovative ways. The environment within the Solution Experts team is dynamic and constantly evolving, with expertise in design, business consulting, and technology harnessed daily to drive innovation.

Responsibilities:

As a Data and Personalization Specialist within Salesforce Marketing Cloud, you will: 

Solve Business Problems - Take ambiguous and complex business problems and, using research and business assessment capabilities, define the problem, drive innovative ideas, define the opportunity set, and recommend actionable next steps.
 
Drive Innovation - Bring rigor to a client’s decision making process by presenting and evaluating solution options, and driving consensus among key stakeholders.  In some instances, we help our clients develop new decision frameworks and governance processes that continue to deliver value far beyond a particular engagement.
 
Connect the “Art of the Possible” - Assist Solutions Engineers with delivery of software demos, rapid prototyping, and storytelling to show how connected experiences come to life with the Salesforce Marketing Cloud Data & Personalization products.  This includes the delivery of executive level software demonstrations, construction of future state customer journey strategies, and developing long term IT roadmaps.
 

Cross Platform Collaboration- As a Specialist, you will take your understanding of multiple landscapes (Personalization, AdTech, MarTech, CRM, Segmentation, Real-Time Decisioning), and develop solutions across Salesforce’s technology stack to create the most robust & effective offering for prospective clients.

A Teaching Mindset- Our team is predicated on the idea of scale. You will be in constant search for multipliers, or opportunities to grow the impact of your knowledge across the team and organizations. Developing enablement content, working with your aligned teams on approaches, tinkering with our products, and running internal workshops are all examples of multipliers.

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