Sr Comms Planner, Attendee Marketing

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role can be based in New York, NY, Boulder, CO, and Santa Monica, CA.

As the Sr Comms Planner, Attendee Marketing you are responsible for developing and refining messaging frameworks, creating creative briefs, and ensuring visual alignment with campaign strategies. You will also manage the campaign calendar and supports the development of the master brief, ensuring timely execution of communication sub-briefing activities based on the Campaign Manager’s strategy and plan.
You will collaborate closely with the Product Marketing Manager and Campaign Manager, reporting directly to the Director of Attendee Marketing, to ensure that all communication plans are strategically aligned, visually cohesive, and optimized for maximum impact. By embedding agile ways of working, you will ensure iterative collaboration and adaptability to changing priorities and performance insights.

KEY RESPONSIBILITIES

Messaging Strategy Development

• Develop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives.
• Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints.
• Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.

Creative Briefs and Visual Planning

• Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams.
• Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.
• Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals.

Campaign Calendar Management

• Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines.
• Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns.

Agile Ways of Working

• Foster agile workflows by embedding iterative collaboration and adaptability into communication planning.
• Use real-time performance data to refine messaging frameworks and creative briefs as needed.

Performance Monitoring and Reporting

• Establish and monitor messaging KPIs, including engagement rates, conversion rates, and audience sentiment metrics.
• Use insights from marketing analytics to refine communication frameworks and pivot strategies to maximize impact.

Qualifications

• Proven experience in communication planning, with expertise in developing and refining messaging strategies across multiple channels.
• Experience in creating creative briefs and collaborating with design teams to align visuals with messaging.
• Ability to manage campaign calendars, ensuring timely delivery of communication activities and creative assets.
• Data-driven mindset with a focus on agile workflows and iterative collaboration.
• Strong analytical skills, with experience in tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportiv