Associate Director, Omnichannel Orchestration Capability Lead

Job Description

The Associate Director, Omnichannel Orchestration Capability Lead will work in collaboration with US Market stakeholders and Global support organizations to define, develop and implement new capabilities required to advance orchestration of seamless and personalized experience with customers. This individual will be the centralized business liaison accountable to drive enhancements to the data & insights, processes and technology that enable omnichannel orchestration for both US Business Units (Oncology and Specialty, Pharma & Infectious Diseases). They will be the business strategy lead for assigned capabilities including, but not limited to areas such as Omnichannel Orchestration, Salesforce, and Veeva.

 

Primary Responsibilities

Capability Strategy & Evolution

• Understand desired /defined customer experience and business needs in order to translate into actionable omnichannel orchestration capability requirements (people, process, technology, data & insights)
• Partner with Digital Human Health to translate business to functional requirements and ensure the product and features deliver on the needs of the respective business.
• Serve as the lead advocate/primary liaison for all communication on related capabilities for business stakeholders, ensure communications are aligned to overall enterprise communications priorities, opportunities, and field engagements
• Possess a deep knowledge about our current and future data & insights martech stack needs for omnichannel orchestration, as well as knowledge of vendor roadmaps (examples include but not limited to: Data Genie, Salesforce, Adobe, Veeva
• Partner with other Omnichannel Capability teams (e.g. Content Creation) to define, development and implement solutions to support content personalization strategies
• Obtain buy-in from brand teams on experimentation use cases and collaborate with team members to conduct tests
• Define governance process and metrics to conduct and evaluate marketing experimentation efforts and integrate learnings across markets
• Provide input to future state omnichannel capabilities roadmap and support prioritization and enablement of the capabilities

Leadership

• Lead cross-functional capability team(s); define goals and work iteratively to deliver value to business stakeholders and end customers
• Develop, manage and communicate metrics & KPIs that drive transformation of capabilities
• Evangelize and guide Business Units stakeholders on how marketing technology supports the business and customer strategies
• Improve data literacy by bringing analytics into the heart of all marketing activities and tools
• Champion the organization to operate in an experiential manner leveraging data & insights and new technology
• Partner with vendors to ensure the strategy, approaches, and requirements for omnichannel capabilities are understood and implemented appropriately

Other

• Budget planning and management, as appropriate
• This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned, including management of vendor services and/or contracted support.

 

Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office/work from home).

 

Education:

• Minimum: Bachelor's degree
• Desired: Master's degree

 

Required Experience:

• Minimum of 7 years of knowledge in one or a combination of the following: Marketing/Digital Marketing, Marketing Operations, Data & analytics, Marketing Technology
• Experience with marketing automation / multichannel marketing hub tech solutions that enable omnichannel personalized experiences.
• Agile/Scrum Knowledge and Experience
• Analytical skills, strong problem-solving, and demonstrated ability to think strategically
• Innovative thinking and exceptional business acumen
• Demonstrated consistent strong leadership skills and ability to work well with ambiguity
• Strong peer leadership and ability to collaborate with and coordinate activity among individuals in different reporting structures within the organization
• Excellent interpersonal skills
• Strong project management and negotiation skills
• Demonstrated ability to understand, distill and communicate complex information for specific audiences
• Strong executive presence and ability to speak with courage and candorwill be sent to recruit

 

Preferred Experience:

Experience in pharmaceutical, biotech or other highly regulated industry

Required Skills:

Collaboration, Data Insights, Digital Marketing Strate