Marketing Data Analyst II

Requisition ID:                       65328                          Title: Marketing Data Analyst II

 

 

 

 

Main Objective:

The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools. The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.

 

Essential Duties and Responsibilities:

• Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
• Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
• Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
• Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
• Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
• Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
• Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
• Identify and recommend process improvements based on operational analytics findings.
• Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
• Share regular reports with key stakeholders, translating complex data into actionable insights.
• Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
• Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
• Continuously expand skillset in data analysis, statistical modeling, and data visualization.
• Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
• Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
• Occasional travel for training, meetings, or trade shows may be required

 

Additional duties and responsibilities:

Document current processes and models to understand opportunities for improvement

 

Problem Solving:

Develop solutions to a variety of complex problems. 

 

Discretion/Latitude:

Work under very general supervision. Work is reviewed for soundness of judgment and overall adequacy and accuracy. 

Use innovative solutions to solve problems and modify solutions when competing policies are present.

 

Education/ Experience:

Bachelor’s degree required
2 + years of relevant work experience required 
Intermediate to advanced level of experience with Google Analytics, Tag Manager required
Intermediate to advanced level of experience with SQL required
Intermediate level of experience using Front-End Data Visualization & Analytical Tools is a must 

 

Specialized skills:

All from prior Levels, plus...
Experience working in projects where multiple functions/technical experts work in a matrix structure
Business acumen is a plus

 

Machine, Tools, and/or Equipment Skills:

Experience working with a variety of software tools including Microsoft Office Suite and industry leading Analytics and Business Intelligence software.

 

 

 

Arthrex Benefits

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)