VP, Product Marketing and Strategy

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for:

Circle is looking for a Product Marketing and Strategy leader to work collaboratively and cross-functionally to drive GTM initiatives for Circle products and services. GTM focus areas include: pricing, packaging, positioning (including competitive analysis), product launches, global product-market fit analysis, and so on. Circle products and services encompass consumer, developer and enterprise offerings and therefore can be thought of as an ecosystem. As a key strategic leader reporting to the Chief Product Officer (CPO), you will work with key constituents, especially the Business and Marketing teams, to drive GTM execution and growth outcomes for our various ecosystem initiatives. Working closely with the Business team, you will interface with key prospects, customers and partners to gauge their needs and assess product-market fit as Circle brings products to market and grows them. Your primary internal partners will include the Business and Marketing teams who, respectively, lead the execution of building distribution and awareness/demand for our products. You will lead a team of Product Marketing Managers, Growth Managers, and Strategy leads. We are seeking someone with a demonstrated history of successfully owning and managing large, complex program areas and engaging with cross-functional teams, and numerous stakeholders, directly and through influence. The ideal candidate has extensive experience with GTM execution and demonstrated agility to adapt to an ever-changing landscape.

What you'll work on:

• Leading conversations with existing and potential members of our ecosystem in order to identify evolving pain points, needs, and wants.
• Working collaboratively with key constituents, including Business and Marketing to drive the GTM plan for all our products and services while working with XFN teams to put it in motion. 
• Work with in-market business teams, to define country-specific plans to grow our ecosystem.
• Work with the Developer Marketing to build out our developer programs to help grow our developer base.
• Work with product strategy leads on market intelligence initiatives to sharpen ‘where to play’ and ‘how to win’ decisions  
• Acting as a representative of Circle’s ecosystem thought leadership and perspective with external stakeholders such as partners, regulators, policy makers and the media.
• Recruiting, managing and developing a team of Product Marketing Managers, and Strategy Leads.
• Partnering cross-functionally with multiple teams in the company to drive and execute on GTM and growth strategies, particularly in how products are brought to market alongside legal, compliance, business, marketing and operations teams. 
• Establishing product goals, metrics and KPIs.

You will aspire to our four core values:

• Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
• Mindful - you seek to be respectful, an active listener and to pay attention to detail.  
• Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
• High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards.  You reject manipulation, dishonesty and intolerance.

What you’ll bring to Circle: