Senior Area Sales Manager – Builder Channel (Northern California)

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

Join the high-performing sales team at GE Appliances as a Senior Area Sales Manager covering the Northern California market. In this field-based role, you’ll lead sales initiatives across a diverse range of contract and builder accounts — including single-family, multi-family, authorized builder distributors, and apartment replacement distributors.

You’ll be responsible for growing market share, strengthening customer relationships, and delivering an exceptional end-to-end experience. This is an exciting opportunity to bring industry-leading appliance solutions to life in one of California’s most dynamic regions.

Position

Senior Area Sales Manager – Builder Channel (Northern California)

Location

USA, San Francisco, CAUSA, Bakersfield, CA, USA, Fresno, CA, USA, Monterey, CA, USA, Oakland, CA, USA, San Jose, CA, USA, Santa Cruz, CA

How You'll Create Possibilities

Key Responsibilities

• Own and grow appliance sales within an assigned builder/distributor territory across Northern California

• Deliver on sales targets and operating margin goals

• Identify and capitalize on new business opportunities while managing potential channel conflict

• Build long-term, consultative relationships through value-driven solution selling

• Conduct market and competitive analysis to drive strategy and differentiation

• Lead local sales training efforts and partner with key stakeholders to support growth

• Manage pipeline, reporting, and administrative tasks to ensure operational excellence

• Proactively cold call prospects and convert leads into active, purchasing accounts

• Engage with construction job sites and regional teams to support projects and build trust

What You'll Bring to Our Team

Minimum Qualifications

• Bachelor’s degree or equivalent experience in sales or a related field

• 5+ years of relevant B2B field sales experience — or completion of the GE Appliances Commercial Development Program

• Must reside (or be willing to relocate) within the territory, ideally with easy access to the Bay Area

• Proven ability to develop and maintain strategic customer relationships

• Strong negotiation, communication, and presentation skills

• Highly motivated, self-directed, and goal-oriented

• Willingness and ability to travel frequently, including overnight stays, based on territory coverage

Preferred Qualifications

• Experience developing and executing territory-based sales strategies aligned with company objectives

• Background in wholesale contractor, builder, or distribution sales

• Cold calling and new account acquisition success

• 2+ years of experience in appliance sales or a related industry

• Familiarity with multi-channel sales models and contractor/distributor ecosystems

Working Conditions & Travel

• This is a remote role based from a home office, with frequent in-person meetings across the territory

• Travel includes significant drive time and several overnights per month to effectively manage the region

• Must be flexible with working hours to meet customer needs — primarily aligned with U.S. Pacific Time Zone

GE Appliances offers a comprehensive compensation and benefits package, including 401(k), medical, dental, and vision healthcare plans, as well as paid vacation. The base salary range for this role is $72,700.00 - $130,900.00. Your actual salary will be determined based on your experience, skills, and alignment with the role's requirements and responsibilities.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance