Principal, Product Manager – Data Foundations & Measurement [Ads]

What we’re building and why we’re building it. 

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users. 

It’s not just our users who believe in Fetch: with investments from SoftBank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us.  Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

About the Role:

We’re looking for a Principal Product Manager, Data Foundations & Measurement to define and drive Fetch’s end-to-end data and measurement strategy. In this highly technical role, you’ll work deep within our data workflows and systems to build scalable ad products, unify our data sources, and establish standardized frameworks across ad objects and surfaces.

You’ll partner closely with Engineering, Design, Analytics, and Sales to build the foundational capabilities that power our data and measurement ecosystem. As the organization’s measurement expert, you will set the standards for how measurement is defined and applied across Fetch, shape our on- and off-platform measurement strategies, and determine what data we share with partners and how we deliver it.

As part of the broader data strategy, you will also help define how we approach audience construction and scaling, and identify tooling that accelerates system and product development including solutions like text-to-SQL or agentic technologies. Additionally, you will own the development of our sellable data strategy, ensuring Fetch’s unique data assets are packaged and monetized effectively.

You’ll be joining Fetch at a pivotal moment, as new technologies and tooling transform how we build, integrate, and scale our products.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

What you’ll do:

• Own the vision, strategy, and execution for Fetch’s data, audience, and measurement foundation—building robust, scalable systems that support all ad products.
• Develop standardized frameworks used across ad objects, surfaces, and measurement workflows.
• Shape Fetch’s measurement strategy, including on- and off-platform products, key measurement partnerships, and the frameworks for partner-facing data delivery.
• Lead the development of our sellable data strategy, determining how Fetch’s unique data assets should be packaged, governed, and monetized.
• Help shape how off-platform audiences are constructed, scaled, and operationalized.
• Identify and implement tooling that accelerates data and product workflows including solutions like text-to-SQL or agentic technologies.
• Work closely with Engineering, Data Science, Analytics, Sales, and Operations to align on priorities, make trade-offs, and drive execution.
• Collaborate with GTM and Business Development to identify, evaluate, and build partnerships across the data and measurement ecosystem.

Minimum Qualifications:

• 7+ years of product management experience, including 3+ years in ad tech with a strong track record of building data-intensive or measurement-focused products.
• Technical proficiency in data and measurement systems, including data pipelines, APIs, event taxonomies, reporting and eligibility frameworks, conversion modeling, and partner-facing data delivery. Comfortable partnering with engineering on architecture, data models, and system design.
• Proven ability to set strategy, make trade-offs, and drive alignment across engineering, analytics, product, operat