Field Marketing Manager

Aera Technology is a pioneer in the growing category of Decision Intelligence Platforms and a Leader in the Gartner® Magic Quadrant™ for 2026 – the technology to digitize, augment, and automate decision-making processes with AI and machine learning. Through our AI decision automation platform, Aera Decision Cloud™, we are helping the best-known brands in the world make smarter, faster decisions.   Privately-held and VC-funded, we have a global team of over 400 Aeranauts – and we’re growing. We deliver Decision Intelligence innovation and services that enable enterprises to automate and scale decision making with accuracy and speed. We continue to be the trusted choice of market leaders for our proven ability to generate value and unlock opportunities that were previously unattainable. 

We are looking for an energetic, data-driven, and commercially minded Field Marketing Manager to plan and execute marketing programs that generate pipeline and accelerate revenue across global markets. This is a hands-on, high-impact role that sits at the intersection of marketing and sales — requiring someone who is equally comfortable building an event strategy as they are analyzing campaign performance and partnering with regional sales teams to drive results.

You will own the planning and execution of field marketing programs across our global field organization, working closely with sales, demand generation, and partner teams to deliver integrated, regionally relevant campaigns and events. This role reports to the Snr Field Marketing Manager and is a critical contributor to Aera's global go-to-market engine.

The ideal candidate will be based in the SF Bay Area, and able to be in office 3-4 days per week. 

Responsibilities:

Field Programs & Events

• Plan, manage, and execute a global calendar of field marketing programs, including hosted events, third-party conferences, executive roundtables, customer dinners, and virtual events.

• Own events end-to-end — from strategy, logistics, and vendor management through to on-site execution, follow-up, and ROI reporting.

• Partner with regional sales teams to identify and prioritize field program opportunities that align with pipeline goals and account-based strategies.

• Coordinate with the partner and alliances team to develop co-marketing events and joint field programs with strategic partners.

• Manage event budgets across multiple programs simultaneously, ensuring spend is tracked, optimized, and reported accurately.

• Evaluate and recommend new event formats and engagement opportunities that align with how our target buyers want to engage.

Campaign Execution & Pipeline Generation

• Develop and execute integrated field marketing campaigns — spanning events, digital, direct mail, and content — that generate net-new pipeline and accelerate existing opportunities.

• Work closely with demand generation and marketing operations teams to ensure field programs are properly tracked, attributed, and optimized within the marketing tech stack.

• Partner with business development representatives (BDRs) and client partners / account executives to ensure strong pre- and post-event follow-up that converts marketing activity into a qualified pipeline.

• Support account-based marketing (ABM) initiatives by developing targeted field plays for key accounts and strategic verticals.

• Leverage marketing automation and CRM tools (e.g., HubSpot, Salesforce) to manage campaign execution, lead flow, and performance tracking.

Sponsorships & Flagship Events

• Manage Aera's participation in global sponsorships and third-party industry events, including major analyst firm events such as Gartner conferences, coordinating logistics, booth presence, speaking opportunities, and attendee engagement.

• Play a key supporting role in the planning and execution of AeraHub, Aera's annual customer and partner conference, owning defined workstreams from pre-event planning through on-site execution and post-event follow-up.

• Coordinate with internal stakeholders — including product, sales, and executive leadership — to ensure sponsorship and flagship event activations are strategically aligned and well-represented.

• Track and report on sponsorship ROI and event outco