Sr. Marketing Manager - HammerHead

Who Are We?

At HammerHead in Lake Mills, Wisconsin, we pride ourselves on being one of the largest contributors to the underground pipe and cable replacement, installation, and maintenance industry. Our plant in Lake Mills stands out because it is a place for people to learn and thrive. We enjoy coming to work because we take pride in creating high-quality pieces of equipment, along with a dedicated team-oriented environment created through individual success. All our locations build an intricate network of machinery that contributes to The Toro Company. We contribute to building the communities, cities, and the world. We invite you to apply and join a team of highly skilled and highly passionate people.

The Sr. Marketing Manager is responsible for identifying and characterizing customer needs, defining innovative and differentiated products to meet those needs, and managing the performance and profitability of those products throughout their lifecycle. The Sr. Marketing Manager also contributes to the development of overall business strategy, particularly related to product line vision and strategy. The Sr. Marketing Manager is part of the Hammerhead leadership team and will partner closely with the General Manager on strategic business decisions. This position would also have responsibility for managing the marketing and product management groups.

Sponsorship:  

• VISA Sponsorship is not available for this position.

Work Location:    

• The anticipated work location is in the Hammerhead Division in Lake Mills, WI.   

• Fully Remote candidates will be considered.   

• Rapidly changing demands, schedules, and deadlines.  Air and highway travel, with up to 50 percent domestic and/or international travel required.  

What Will You Do?

• Market Analysis - Provide accurate and timely analysis of the markets, applications, customers and competitors that define relevant market segments. Identifies and assesses market share growth opportunities and leads competitive research and analysis. Understands key opportunities and threats and uses the information in the development of strategic plans to capitalize on or mitigate risks.

• Product Portfolio Management - Develop and maintain a vision and roadmap for both new and phased-out assigned products; lead the identification, definition and prioritization of innovative, differentiated and profitable new product development opportunities for customer applications. Analyzes and oversees product portfolio performance and associated revenue.

• New Product Development – Provide assistance and oversight to all new product development projects, from initial assessment through product launch: with RD&E, lead the definition, costing, planning and execution of new product projects; with Operations, successfully transition new products to manufacturing for commercialization; 3) with Sales, lead an aggressive new product roll-out that accounts for training, marketing and other needs.

• Voice of Customer – Gain and appropriately apply in-depth market, industry, customer and competitive knowledge in the development of customer-centric products that meet their unmet needs and further position the company as an industry leader.

• Cost Management - Develop an annual cost budget for the product management function and audit/manage cost performance accordingly.

• Planning & Execution - Develop, document and communicate annual functional performance objectives; generate and execute the strategies and tactics required to meet those objectives; utilize metrics to measure progress. Lead cross-functional problem solving when targets are not being met.

• Marketing Support – With the Marketing Team, lead the commercialization of products through branding, pricing, marcomm strategies, sales training, and promotional tools and events. This role includes being recognized as the product expert within the industry which includes association presentations, white papers and interviews.

• Process Improvement - Identify and realize process improvement opportunities related to Stage Gate Product Development, product development prioritization, or other relevant processes.

What do you Need?  Required Experience:

• Bachelor’s degree in relevant major; BS in Eng