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Senior Manager, MarTech Program Management

Hilton
United Statesfull_timeVerifiedPosted 16 Apr 2026

About the role

Senior Manager, MarTech Program Management (

Job Number:

 COR015R3)

Work Locations

: Hilton - Shared Services - Dallas 15305 N Dallas Parkway Suite 600  Addison 75001

***This role is based at one of our corporate offices in McLean, VA or Dallas, TX***

Exceptional Hospitality Starts with You

This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As Sr. Manager, MarTech Program Management, you will support customer acquisition and retention through multi‑channel marketing initiatives and loyalty engagement. Reporting to the Director of MarTech Product, you will lead projects that deliver new marketing technology capabilities across Hilton's ecosystem.

What you'll do during a typical day:

  • Guide end‑to‑end delivery of MarTech programs—from intake and planning through execution, launch, and optimization.
  • Manage multiple, concurrent initiatives that deliver scalable capabilities across the MarTech stack and Hilton's broader technology ecosystem to support Marketing – and broader Commercial- outcomes.
  • Build program plans, timelines, dependencies, and risk mitigation strategies to ensure high‑quality delivery.
  • Identify obstacles and risks, making clear decisions, and escalating when needed to keep work moving forward.
  • Apply program management practices, governance, and operating rhythms to improve delivery effectiveness and transparency.

How you'll collaborate with others:

  • Partner with business and technology teams to align priorities, clarify requirements, and guide shared ownership through trusted program leadership and facilitation.
  • Support intake, prioritization, and sequencing of MarTech initiatives alongside marketing, product, and technology leaders.
  • Keep partners informed through regular status updates, and executive‑ready summaries.

Projects you'll take ownership of:

  • Programs that directly enable Hilton's marketing and commercial engines through personalization and first party data.
  • Defined program scopes, roadmaps, milestones, outcomes, and success metrics aligned to marketing strategy and business objectives.
  • Delivery of MarTech capabilities that are scalable, measurable, and aligned to long‑term enterprise and MarTech roadmaps.
  • Executive‑level program reporting, insights, trade‑offs, and recommendations that support informed decision‑making.

What It Takes to Make the Stay

You have these minimum qualifications:

  • Seven plus (7+) years of experience in program or project management in digital, marketing technology, scrum/Agile or enterprise technology delivery.
  • Experience leading complex, cross‑functional programs in a matrixed organization, with ownership of end‑to‑end delivery across multiple concurrent initiatives.
  • Experience partnering with Marketing and Digital/Technology teams to deliver business‑driven outcomes.
  • Executive reporting skills, including data synthesis, briefing creation, and communication of complex program information to senior leadership.

It would be useful if you have:

  • Experience with delivery and implementation of MarTech platforms, including CDP, CRM, campaign management, personalization, data enablement, and system integrations.
  • PMP, Ag

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Company

Hilton

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