Senior Marketing Specialist - EMEA

<h3>Company Description</h3><p>Vention helps some of the most innovative manufacturing companies automate their production floor in just a few days. Vention's <a href="https://vention.io/3d-design"><u>online-first manufacturing automation platform (MAP) </u></a>enables its clients to design, automate, order, and deploy manufacturing equipment directly from their web browser.</p><p>Vention is headquartered in Montreal, Canada, with offices in Berlin and Boston, and is used in over 3,000 factories on 5 continents. As one of <a href="https://waterstonehc.com/canadas-most-admired/canadas-most-admired-corporate-cultures/corporate-culture-winners/"><u>Canada’s Most Admired Cultures</u></a> and <a href="https://www.greatplacetowork.ca/en/best-workplaces/best-workplaces-in-quebec-2022#2022-quebec/view-sub-list-details110/6228f75d6abac4001e405713/"><u>Great Place to Work</u></a>, we are a performance driven culture that cares deeply about happiness. We like ambitious goals, facts &amp; data, and constructive debates. But at the same time, we know that we can’t repeatedly push ourselves if we are not surrounded by an uplifting and caring work environment. Those two sides of our culture, feed each other and are safeguarded with the same level of attention. Our <a href="https://ventionblobs.s3.amazonaws.com/downloads/pdf/vention-culture-en.pdf"><u>values &amp; principles</u></a> include:</p><ul><li><strong>We make our clients successful </strong>- we do what’s right for our customers, even when it makes our roles more challenging.</li><li><strong>We execute and deliver</strong> - we set ambitious goals for ourselves and are energized about meeting them.</li><li><strong>We debate, then commit </strong>- we challenge our own perspectives and ideas in pursuit of the best solutions.</li><li><strong>We innovate to inspire</strong> - we value innovation in products, user experiences, and business practices.</li><li><strong>We collaborate to achieve more - </strong>we work as one team to achieve more than we would on our own.</li><li><strong>We empower our people to reach their full potential</strong> - we hold ourselves to high standards but know when to celebrate progress &amp; achievements</li></ul><h3>Job Description</h3><p>The position of the Senior Marketing Specialist- EMEA is based in Berlin, Germany and reports to the Vice-president, Brand and Product Marketing. This position is highly strategic in our ongoing expansion in Europe. This role demands high cultural sensitivity and a strong awareness of marketing, messaging and branding, and event and public relations best practices. The role will be aligned with Vention's marketing strategy and will be important in supporting the expansion of our Vention Automation Partner (VAP) program. </p><p>This position is mainly responsible for ensuring the marketing support of the team with content creation, coordination and execution of targeted campaigns, event coordination, and minor public relations coordination.</p><p><strong>More specifically, you will:</strong></p><p><strong>Channel Marketing </strong></p><ul><li>Collaborate on the evaluation and improvement of current channel marketing strategies.</li><li>Participate in developing new marketing channel (partners) strategies and implementing marketing plans.</li><li>Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.</li><li>Keep track of trends and competitor behavior to optimize marketing strategies.</li><li>Build a deep understanding of products, challenges, priorities, opportunities, go-to-market approach, etc., to impact regional partnerships.</li><li>Identifying and executing on opportunities to create key co-branded assets (content, messaging, microsites, multimedia, joint solutions etc.) to drive partnership awareness.</li><li>Building and owning a Partner Advisory Council</li></ul><p><strong>Event and public relations </strong></p><ul><li>Executing media communication strategies and influencer programs (when required) aligned with the company's business objectives.</li><li>Recommend and execute on opportunities to create key co-branded assets (content, messaging, microsites, multimedia, etc.) to drive partnership awareness.</li><li>Participate in the management of the German-based PR agency.</li><li>Organizing and promoting product launches, trade shows, conferences, and community engagement activities.</li><li>Support in identifying and executing on opportunities for the organization's key executives or spokespersons to share their expertise through speaking engagements, guest articles, and interviews.</li><li>Run small-scale events at the Berlin office and, in some occasions, outside the office to support the local team and our partners. </li></ul><p><strong>Social Media </strong></p><ul><li>Collaborating with the marketing team to shape a social media strategy congruent with overarching marketing objectives, including audience identification and content personaliza