ServiceNow University Marketing Manager, Customer GTM Activation

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

ServiceNow University is empowering individuals in the ServiceNow ecosystem to develop the skills for an AI-driven world. We are expanding our marketing team to support and scale the Go-to-Market (GTM) attainment of our training services organization (Customer Acceleration), contributing to ServiceNow's overall goal of reaching 3 million learners by 2027. 

Do you thrive in a high-paced environment and lead every marketing initiative with a customer-centric mindset? The ServiceNow University marketing team is looking for an action-oriented marketing manager to drive the GTM integrated campaigns for customers to demonstrate the value of training to achieve business outcomes. This individual is responsible for supporting ServiceNow University product positioning and messaging, create sales enablement content, and manage the customer experience and engagement across various platforms and channels.  

The ideal candidate has a passion for storytelling and demonstrates strong attention to detail and quality. This individual is a self-starter, AI-curious, thrives in a fast-paced environment, and demonstrates agility and flexibility. This individual contributor role reports to the ServiceNow University Marketing, Customer GTM Lead.   

Responsibilities 

• Create compelling value proposition and messaging that articulates the value of ServiceNow University for customers and partners 

• Identify, validate, and develop use cases for ServiceNow University training solutions and offerings 

• Provide input into the content strategy and create a variety of asset types (e.g., research, thought leadership, presentations, data sheets, customer stories, eBooks) for customers 

• Manage the customer experience and engagement across various platforms and channels (e.g., Dotcom, social, blogs, webinars, emails, events) 

• Lead integrated customer marketing campaigns across multiple channels and activations  

• Coordinate timeline of marketing activities to maximize impact across key target regions 

• Support key marketing events including on-site support, content reviews, speaker selection, and creating presentations

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 

• 8+ years of experience in driving integrated marketing campaigns, GTM function, product and solution marketing, or related roles in a B2B environment 

• Bachelor’s degree or equivalent experience in marketing, business, or a related field  

• Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations 

• Exceptional written and verbal communication skills  

• Excellent people skills to interact with cross-functional teams  

• Strong persona-based messaging and storytelling experience 

• Stellar presentation development capabilities  

• ~25% travel to support GTM activities and customer events  

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $135,300 - $236,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave program