Senior Analyst, Customer Data Platform

At Clover Health, we are committed to providing high-quality, affordable, and easy-to-understand healthcare plans for America’s seniors. We prioritize preventive care while leveraging data and technology through the Clover Assistant, a powerful tool that helps physicians make informed health recommendations. By giving doctors a holistic view of each member’s complete health history, we ensure better care at a lower cost—delivering the highest value to those who need it most.

We're looking for a Senior Analyst, Customer Data Platform to help us unlock the full potential of our customer data. In this role, you will be crucial in ensuring our customer data is accurate, unified, and actionable. You will directly impact the experience of our members, brokers, and providers, as well as our business growth and retention

The ideal candidate will have at least 3 years of experience in a digital analytics, marketing technology, or data operations role. You'll possess hands-on expertise with Customer Data Platforms (CDP) like Twilio Segment, Hightouch, Tealium, or Rudderstack, and a deep understanding of event-based tracking methodologies and customer data schemas. This role requires translating business needs into technical solutions and creating audience segments and journeys that enable personalized experiences. Proficiency in SQL for data validation and exploration is essential.

As a Senior Customer Data Platform Analyst, you will:

• Oversee the ingestion, unification, and quality of customer data in Clover’s CDP to ensure a unified customer profile.
• Build, test, and deploy audiences, ensuring seamless and effective execution across multiple channels and platforms.
• Translate complex business requirements into actionable audience segments, building and optimizing customer journeys and personalization strategies directly within the CDP.
• Lead the development of comprehensive technical documentation, including data dictionaries, user guides, and best practices for leveraging the CDP, to empower cross-functional teams.
• Conduct deep-dive data analysis to diagnose and rectify data quality issues, to ensure a high-fidelity customer profile.
• Build and maintain dashboards and reporting that visualize CDP data for cross functional teams.

Success in this role looks like:

• Enabled Personalization: You successfully launch new, personalized customer  journeys or campaigns that show a measurable uplift in key metrics like member engagement, retention, or conversion rates.
• Strong Collaboration: You are seen as a trusted partner across the organization, effectively bridging the gap between technical teams (engineering) and business teams (marketing, member experience).
• High Reliability: You proactively identify and fix data quality issues, leading to a measurable reduction in data-related incidents or support tickets from marketing and product teams.

You should get in touch if:

• You have 3+ years of hands-on experience with Customer Data Platforms (CDP) such as Segment, Hightouch, Tealium, or Rudderstack (required).
• You have 3+ years of proficiency in SQL, with a proven track record of using it for data validation and analysis.
• You have technical experience with various data platforms, marketing analytics, CRMs, and advertising platforms (e.g., Google Ads).
• You have experience with email and marketing automation platforms, and their integration with a CDP.
• You have a strong understanding of data privacy, regulations, and compliance (e.g., HIPAA).
• You are familiar with project management tools (e.g., Jira, Asana).
• Bonus: if you have experience in the healthcare industry.

Benefits Overview: 

• Financial Well-Being: Our commitment to attracting and retaining top talent begins with a competitive base salary and equity opportunities. Additionally, we offer a performance-based bonus program, 401k matching, and regular compensation reviews to recognize and reward exceptional contributions.
• Physical Well-Being: We prioritize the health and well-being of our employees and their families by providing comprehensive medical, dental, and vision coverage. Your health matters to us, and we invest in ensuring you have access to quality healthcare.
• Mental Well-Being: We understand the importance of mental health in fostering productivity and maintaining work-life balance. To support this, we offer initiatives such as No-Meeting Fridays, monthly company holidays, access to mental health resources, and a generous flexible time-off policy. Additionally, we embrace a remote-first culture that supports collaboration and flexibility, allowing our team members to thrive from any location.