Market Director - Sales & Growth

About CareScout

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

 

We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

 

CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

POSITION TITLE

Market Director - Sales & Growth

   

POSITION LOCATION

Philadelphia, PA

Maryland

North Carolina

YOUR ROLE

You will be responsible for helping the team drive the growth of our sales strategy, manage key business partnerships and ensuring an exceptional provider/partner experience while we build a better aging experience.    You will work closely with cross-functional teams including sales, marketing, and product to deliver an exceptional experience to our CareScout partners and members.  Your ability to foster strong relationships and help drive sales across B2B, B2B2C and D2C channels will be essential to your success in this role.

This is an excellent opportunity to work collaboratively as part of a high-impact, mission-critical team while also expanding your knowledge and skills. In addition, you will support the sale and distribution of future CareScout products which may include financial and insurance solutions.  This position reports to the Regional Vice President (RVP) for the territory.
    

What you will be doing

• Business Development:  Identify and pursue new sales opportunities by establishing relationships with potential providers and partners.  Negotiate and close high-value contracts with home care providers, assisted living communities, board and care, family homes who have demonstrated a commitment to quality and person-centered care.  Educating prospective and existing providers about new CareScout Quality Network (CQN) features and functionality.
• Achieve individual sales goals through positioning CareScout’s story, strategy, and solutions with healthcare providers
• Regularly uncover sales opportunities through discovery, probing, open-ended questions, and relationship building
• Directly engage in-person with CQN provider network and potential partners
• Have full control over your calendar and schedule mtgs (mixture of in-person, virtual mtgs, and phone calls) with new leads/prospects and existing providers on the Network
• Account/Network Management:  Building long-term, diverse, and high-quality network relationships with providers and partners.  Responsible for the evaluation and implementation of post-sale and support services to keep fine-tuning the provider’s experience, including CareScout member validation, matches and invoicing.
• Primary relationship owner of assigned Region accounts and providers
• Manage Tier 1 and Tier 2 provider relationships
• Occasionally join conferences, Regional and local events
• Marketing:  Work closely with your RVP and internal partner to build brand awareness, drive engagement, and assist in aligning and rolling out marketing initiatives and communications. Host local webinars, conference calls and other virtual events as well as regional and national trade shows, industry and community events.  Identify and execute on implementation of co-branded partnership events
• Territory Management:  Attend virtual or in-person meetings and educational seminars with prospects and existing prospects within your assigned region.
• Data Reporting:  Document all activity in the CRM system (MS Dynamics 365) i.e., appointments, sales calls, follow-up calls, marketing campaigns, etc.
• Cross-Functional Team Collaboration:  Share provider feedback and intelligence with sales and other internal supporting CareScout teams.  Provide insight, share ideas and continue to increase learnings.  Help to execute on key strategic initiatives identified by RVP