Senior Manager Global Membership Strategy - AMS or HZO. Duration until end June 2025

<p>General Purpose</p> <p> </p> <p>Membership is a transformational business lever to unlock our consumer-obsession and translate it into sales growth. The Global Membership Team is central to embedding and executing membership with the objective to transform a successful initiative into a company-wide global program at scale, fueling the growth ambitions of the company. The overarching goal is to drive consumer engagement, conversion and loyalty through constant innovation, carefully curated value proposition, and utilization of adidas’ unique ecosystem. </p> <p>In this role you will lead key initiatives to drive the global strategy of Membership across channels in close collaboration with peers from Digital, Retail, Brand and the markets, among others. You will work in a fast-paced, international, and highly strategic environment with many opportunities to develop and to gain exposure to and influence decision making at Senior Leadership levels. Success will rely on your ability to bring in new ideas to continuously evolve and adapt, strengthening the membership proposition. </p> <p> </p> <p> </p> <p>Key Responsibilities </p> <p> </p> <p>Scope:  Accountable for initiatives/projects connected to the overall strategy of Membership across channels, teams and regions</p> <p> </p> <p>Membership Program Strategy</p> <ul> <li>Lead projects/initiatives to evolve our program to industry-leading standards translating business priorities and consumer insights into actionable plans across channels in close collaboration with Membership Planning team.</li> <li>Support the evolution of Membership Frameworks and Mechanics to increase member engagement and sales across touchpoints.</li> <li>Collaborate with other strategic functions across Digital, Retail and Brand – ensuring membership is integrated within wider business processes and is always evolving with latest technologies and trends.</li> <li>Drive the evolution of assigned always-on rewards, experiences and services (Value Proposition) based on different persona types in close collaboration with Membership Brand, Membership Retail and Membership Digital.</li> <li>In collaboration with Marketing Strategy &amp; Markets, ensure that membership branding and communication across channels is in line with program strategy. </li> <li>Collaborate closely with Membership Digital Team to ensure that business requirements are translated to a prioritized product Roadmap.<br/>  </li> </ul> <p>Strategy Translation </p> <ul> <li>Lead in translating and embedded globally defined strategies into specific market-led initiatives, bringing direction through to execution. </li> <li>Serve as a key Global Membership lead in driving collaboration across all market teams. </li> <li>Infuse market feedback, insights, and performance to inform wider global strategic direction. </li> <li>Support program planning for cross-functional initiatives incl. deliverables, milestones, progress monitoring – defining tangible priorities for membership that drives results.  </li> </ul> <p> </p> <p>Key Relationships:  </p> <ul> <li>Global Sales: Board Member GS, SVP Global Sales, VP Global Sales BD &amp; HO, Channel leads, Digital Leadership Team, Digital Product, Business Development Team.</li> <li>Global Brands: Marketing, Brand Strategy &amp; BUs.</li> <li>Markets: Business Development Teams, Membership &amp; Activation Teams.</li> </ul> <p> </p> <p> </p> <p>Knowledge, Skills and Abilities:  </p> <ul> <li><a name="_Hlk72257106">Ability to work in a fast-paced environment with different international cultures </a></li> <li>Ability to handle ambiguity and untangle complex situations into actionable activities </li> <li>Strong analytical skills and critical strategic thinking </li> <li>Distinctive strategic mindset and ability to prioritize high numbers of tasks with varying workload and importance</li> <li>Solutions-oriented approach and entrepreneurial mindset </li> <li>Strong people management skills and leadership potential to teach, explain, drive alignment </li> <li>Strong interpersonal skills (communication, influencing, stakeholder management), especially when interacting with different levels of business </li> <li>Good level of commercial awareness, business acumen and practical judgement </li> <li>Strong Office skills are a must, with an emphasis on Excel</li> <li>Adequate knowledge of the sporting goods industry </li> <li>Mental flexibility, initiative, determination, and results orientation </li> <li>Fluency in written and spoken English </li> </ul> <p> </p> <p> </p> <p>Requisite Education and Experience / Minimum Qualifications:  </p> <ul> <li>University degree in business, ideally with Sales or Marketing focus (Masters or MBA preferred) </li> <li>Digital background is a plus </li> <li>5+ years of in-depth experience in Membership/Loyalty/CRM</li> <li>Cross-functional experience ideally with / Digital / Marketing / Sales / IT</li> <li>Industry: sporting goods or comparable industry </li> <li