Marketing Campaign Manager - Visual Lease
CoStar GroupAbout the role
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Job Description
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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Visual Lease
As the centralized system of record for all lease-related financial, operational, and legal data, Visual Lease, a CoStar Group company, is purpose-built to support every team involved in managing a company’s leased and owned assets. Informed by nearly three decades of experience, our platform integrates lease management, lease accounting, and sustainability reporting, enabling organizations to save time, mitigate risks, reduce costs, and support sustainability initiatives. Our award-winning software is used by 1,500+ organizations to manage more than 1 million real estate, equipment, and other leased asset records globally.
Job Description
As a Marketing Campaign Manager you’ll go beyond traditional lead generation to play a key role in driving revenue. You will partner with the sales team, product marketing, leadership, and other departments to create and execute integrated campaigns that fuel our pipeline, grow customer relationships, and align with our business objectives. This is an exciting opportunity to be part of a dynamic, fast-paced team that thrives on innovation and collaboration.
You’ll thrive in this role if you’re excited about making an impact and driving business growth through creative, strategic campaigns. You’re proactive, constantly looking for innovative ways to improve processes and results, bringing enthusiasm to the team and inspire others to perform at their best. You’re not afraid to try new things and push boundaries to achieve better outcomes. Ready to make a difference? Apply today to be a part of a fast-paced, innovative team that’s changing the way organizations manage their leases.
This position is full-time in the office and based in New Jersey or Atlanta.
Responsibilities:
Omni-Channel Campaign Strategy & Execution: Lead and execute account-based marketing (ABM) strategies across 1:1, 1:Few, and 1:Many tactics to engage prospects and customers within targeted segments and verticals—from ideation and planning to preparation and deployment.
Develop and manage evergreen campaigns to maintain ongoing engagement. Collaborate with sales to align on nurturing tactics and ensure campaigns drive pipeline growth and revenue.
Utilize nurture programs to move prospects through the funnel and optimize conversion opportunities.
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