Senior Optimization Developer

Job Description

Who We Are:

Night Market’s mission is to break down siloes between consulting, advertising and ecommerce to bring brands to the forefront of digital commerce, employing data and platform intelligence that provides greater insight into the consumer purchase journey and informs sustainable growth in an evolving ecommerce-first world. We aim to help advertisers gain a better understanding of the changing eCommerce landscape and ignite innovation around ways to integrate eCommerce strategies into their plans. Our core difference lies at the intersection of media and eCommerce optimization, providing data-driven insights that inform brands’ entire eCommerce strategy to drive desired business outcomes.

At Night Market, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary:

We are seeking an experienced optimization with a deep understanding of Adobe Target, Launch, and Analytics and experience in developing test & personalization experiences in a wide range of platforms (Optimizely, VWO, AB Tasty, etc.), along with strong proficiency in CSS/HTML and JavaScript/JQuery.

This position will collaborate with a team of digital experience and customer journey architects, analysts, as well as other application developers, with a focus on the technical implementation of digital experience concepts using optimization (and other) platforms.

You'll also be responsible for building and showcasing platform capabilities, to support the maturity advancement of client accounts, and developing platform templates and best practices tailored for different accounts.
 

What You’ll Do / Responsibilities

• Key Responsibilities:
  • Lead implementation of optimization platforms for new clients, recommending approach and overseeing technical setup, customization, and configuration.
  • Otherwise serve as the hands-on subject matter expert for all technical optimization platform management.
  • Serve as the go-to technical expert for resolving optimization platform challenges, providing innovative solutions to technical problems.
  • Collaborate with cross-functional teams to ensure seamless project execution, via engagement with non-technical teammates to gather and refine user requirements, and convert business requirements into cost-effective, scalable, and elegant technical solutions that enhance the user experience.
  • Provide accurate estimates for projects to assist with resource planning and forecasting delivery timelines.
  • Perform quality assurance and testing of optimization platform implementations to ensure optimal functionality and an exceptional user experience.
  • Utilize JavaScript, JQuery, HTML, and CSS to implement front-end adaptations required for A/B testing and personalization activities.
• Other responsibilities
  • Provide technical expertise and guidance to internal teams regarding optimization platform capabilities, functionalities, and best practices.
  • Collaborate with client IT teams, developers, and consultants to integrate third-party applications and systems.
  • Leverage Adobe Analytics to create ad hoc workspaces and monitor experiment performance.
  • Develop and maintain technical documentation for optimization platform setups, configurations, and processes.
  • Implement templates and best practice approaches for managing code sets brought to client websites via optimization platforms.
  • Design and implement integrations with third-party services to enhance platform capabilities.
  • Mentor and train team members to enhance their technical skills and understanding of optimization platforms.
  • Knowledgeable in responsive design and mobile optimization.
  • Basic knowledge of SEO optimizations and search engine strategies.
  • Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements.
  • Work closely with the project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls.
  • Proficient in web development languages such as HTML, CSS, APIs, JavaScript, JQuery React (and modern React frameworks such as Next.js and Gatsby).
  • Comfortable working with all levels of an organization and capable of communicating effectively with technical staff, busi