Marketing & Communications Specialist (46670)

                Location: Urbanna, Virginia   Reports to Director, Administration & Operations.  Job is on-site.

This position is responsible for developing and executing comprehensive marketing and communications strategies across all Bay Aging divisions (Health, Housing, and Transportation). The ideal candidate will be a highly motivated self-starter with excellent written and verbal communication skills, creative writing abilities, and strong presentation design skills. They will expand Bay Aging's visibility through strategic campaigns, media relations, community outreach, and cultivating collaborative partnerships. This individual must effectively manage multiple priorities and maintain a realistic balance among competing demand

ESSENTIAL FUNCTIONS

• Create and implement comprehensive marketing plans and schedules to increase visibility, enhance the overall community presence, and showcase the heart of our mission.
• Manage Agency’s social media accounts: Facebook, Instagram, and LinkedIn. Update regularly with new and engaging content.  
• Create and maintain relevant content including media/press releases, flyers, brochures, physical brand materials, videos, PowerPoint presentations, and photos.
• Design and publish various internal and external print and digital newsletters.
• Actively seek, craft, and share powerful stories that highlight clients’ experiences, reflecting Bay Aging’s commitment to support their continued independence in their chosen home.
• Actively pursue content and capture photos for Board Notes and other marketing materials. 
• Collaborate with internal teams to ensure alignment of marketing and communication efforts with agency goals, ensuring consistent brand messaging and standards across all marketing channels and materials that adhere to the brand guidelines for each division.
• Research and execute targeted marketing to underserved populations. 
• Make community presentations on Bay Aging’s programs and services to various civic/religious/community groups, businesses, and at community events. This includes planning and executing logistics for special guest meetings and other major agency events.
• Administer promotional product ordering and inventory.
  • Work with webmaster to ensure agency websites are up to date and engaging.  
  • Build and maintain relationships with appropriate news media outlets across the service area.
  • Lead fundraising campaigns and grant writing efforts, as needed.
  • Other responsibilities as needed

KNOWLEDGE, SKILLS AND ABILITIES                                                                              

• Expert written and verbal (including public speaking) communication skills.

• Strong attention to detail and accountability.
• Ability to be strategic, action-oriented, creative, and have a unique ability to bring to life various programs and services in a way that is meaningful and easy to understand.
• High level of design sensibility.
• Proven experience in brand storytelling.
• Wide knowledge and experience with print/digital marketing and social media strategies.
• Strong leadership with decision making capabilities. Handles a variety of tasks autonomously with regular collaboration between programs/departments on special projects.
• Microsoft Office programs (e.g. Word, Excel, Outlook, PowerPoint, Publisher), Canva, Mailchimp, and standard office equipment.
• Proficiency with social media platforms and marketing tools: Facebook, Instagram, LinkedIn
• Strong organizational skills with the ability to prioritize and multitask.
• Experience in shooting and editing videos/photos highly desirable.
• Experience in marketin