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Marketing Manager - HE Retail Experience

WorldLink US
Ridgefield Park, United Statesfull_timeVerifiedPosted 27 Sept 2024

About the role

TITLE: Marketing Manager - HE Retail Experience

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ



ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:

We are looking for a Marketing Manager - HE Retail Experience who will be responsible for assisting in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content. You will report to the Sr. Director HE Retail Experience.

Role and Responsibilities:

In-store and Online Video Solutions:
  • Responsible for the implementation of in-store and online video content. 
  • Supports in-store video content creation/localization
    • Supports production of compelling content for shoppers including products/ feature demos/ and all other videos for retail.
    • Manage legal reviews of all content and aligns internally on changes to content.
  • Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation.
  • Collaborates with cross-functional teams on content deployment plans and approvals.
  • Manages the user interface on TVs for shopper engagement with content.
  • Reports metrics and shares insights where available.

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Company

WorldLink US

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