Sr General Manager

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

 

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

Sunrise of Franklin Lakes

Job ID

2026-239192

JOB OVERVIEW

The Senior General Manager is responsible for all aspects of the business for their home community and a portfolio of up to 3 additional buildings: providing leadership, development, execution, business management and strategy with a focus on the overarching strategic priorities: • Attract, retain and develop top talent. • Provide innovative, incomparable, outstanding and consistent care & services. • Maximize profitability through revenue generation and expense control. • Retain and enhance the Sunrise culture. In summary, responsibilities include hiring, on-boarding, and development of Executive Directors (ED) at their portfolio communities and key coordinators; perform comprehensive site visits, provide sales leadership and basic Director of Sales (DOS) coaching; execute with strategic sales pricing and positioning; provide basic quality assurance while being a champion for our Sunrise Mission.

RESPONSIBILITIES & QUALIFICATIONS

 

 

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

People

• Attract, hire, retain, and develop top talent.
• Hire, on-board and develop Executive Directors and key Coordinators; instrumental with the EDIT (Executive Director in Training) Program process and placement.
• Build and lead high performing teams.
• Know and understand day to day field community operations.
• Know and live the Sunrise Mission, Principles of Service and Core Values; demonstrates serving leadership and acts as a role model.
• Lead with authority, conviction, and ethical fortitude.
• Confront and manage difficult issues proactively. Make bold decisions with a sense of urgency.
• Follow up on customer problems and resolve issues in an appropriate and timely manner. (Customers include: residents, family members, team members, vendors, outside referral sources, etc.)
• Facilitate annual Skip Level meeting for each community with follow-up, quarterly revisits with outliers.
• Build relationships proactively with team members, residents, family members and major referral sources in the service area.

Product

• Demonstrate understanding and apply knowledge of all Sunrise products and services including their individual features and the benefits they bring to residents and family members.
• Know current and evolving state/provincial laws and regulations.
• Demonstrate understanding of the overall senior care market and Sunrise’s unique niche in that market.
• Oversee basic quality assurance.
• Conduct one-day comprehensive reviews/site visits with each community.
• Conduct annual QSR (Quality Service Review) for each community with quarterly revisits on outliers.

Profit

• Know Profit and Loss (P&L) business management (pricing, financial reporting, census measures, variance reports, labor/labour reports, etc.).
• Understand and utilize the business intelligence reports / tools to manage and enhance their business operation.
• Utilize marketing and sales data for decision-making and business planning.
• Develop overall marketing strategy for area and review marketing plans for each community.
• Drive implementation of External Business Development (EBD) strategy as designed in conjunction with Operations Leader, Regional Director Sales and Marketing, Executive Director and Director Community Relations.
• Lead price setting with Regional Director of Sales and Marketing.
• Monitor and leverage business / financial tracking reports for planning and strategic decision making.
• Apply Sunrise budgeting and capital expenditure policies and procedures.
• Understand and demonstrate passion for Sunrise business model and value proposition as a management s