Executive Director of Communications and Marketing - McCourt School of Public Policy

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

The McCourt School of Public Policy at Georgetown University is a diverse community of problem-solvers, committed to moving bold ideas to action. We are global citizens, conducting policy-relevant research, and building bridges between our work and the communities we serve.

The Executive Director of Communications and Marketing plays a leadership role at McCourt, serving as a strategic adviser to the Dean and a steward of the McCourt School’s reputation. S/he regularly collaborates with and integrates the activities of key campus and external partners. The Executive Director of Communications is also the primary communications strategist at the McCourt School, responsible for stakeholder engagement and developing McCourt’s communications strategies in alignment with and support of the strategic goals of the School, and oversees the execution of these goals. S/he collaborates with external partners including funders, think tanks, alumni, peer institutions, and professional associations. Additional duties include, but are not limited to:

Strategy and Communications Advisor

• Advise and support the Dean on McCourt’s strategic goals by helping to conceptualize goals, align goals with our mission, and clarify intentions and expected methods.

• Provide advice to the Dean, the Chief of Staff, the Director of Development, and other McCourt leaders on communications strategy and messaging, including narrative development, interacting with campus and external partners, crisis communications, and raising our visibility with key stakeholders.

• Serve as a primary communication contact and a strategic partner to key campus partners and stakeholders including internal McCourt staff, students, faculty and centers, the president’s office, the provost’s office, the office of advancement, and other GU Schools.

• Serve as a primary contact for key external partners including funders, think tanks, alumni, peer institutions, and professional associations.

Communications Strategy and Implementation

• Develop a strategic communications plan for the McCourt School that aligns with and supports the overall strategic goals of McCourt.

• Oversee the team charged with executing the plan, ensuring message discipline, audience identification, diversity of voices, and representation of and interaction with all members of McCourt’s community including but not limited to students, faculty, staff, alumni centers, and campus partners.

• Measure for success across all aspects of the plan, including media relations and digital engagement.

• Collaborate on communications strategy for key McCourt School institutes and centers like MDI, GU Politics, TPP, and our research centers.

Branding and Marketing

• Working with an outside firm, serve as a part of the team charged with redefining and promoting the brand of the McCourt School.

• Contribute creative energy and writing support to McCourt’s paid marketing strategy including advertising buys and creative as well as swag.

• Serve as the primary creative director and project manager for all McCourt marketing videos, highlighting our community, programs, and expertise on the web.

• Maintain all McCourt School faculty presence on the web, including the design, execution and maintenance of all faculty GUFaculty360 pages, enabling our faculty to raise their visibility and support the McCourt School’s narrative.

• With the Associate Director of Marketing, develop all printed digital and print marketing materials like the McCourt website, brochures, Policy Perspectives, email communications to key audiences like students and prospective students, peer institutions and alumni.

• With the Associate Director of Marketing, coordinate the School’s presence at higher education and public policy professional organizations like NASPAA, APPAM, and PMRA, including sponsorship, advertising, swag, tabling, and events.

Strategic Events

• Conceptualize and execute compelling thought leadership events for students and the broader policy community, including the Whittington Lecture.

• Collaborate with campus and external partners on strategic and opportunistic events of interest to ou