Community Marketing Representative II-North Mississippi (Desoto, Lee, Grenada, and Delta Counties)-Health Insurance License Preferred!

TrueCare is a Mississippi non-profit, provider-sponsored health plan formed by a coalition of Mississippi hospitals and health systems throughout the state and supported by CareSource’s national leadership in quality and operational excellence. TrueCare offers locally based provider services through provider engagement representatives and customer care. Our sole mission is to improve the health of Mississippians by leveraging local physician experience to inform decision-making, aligning incentives, using data more effectively, and reducing friction between the delivery and financing of health care. By doing so, TrueCare will change the way health care is delivered in Mississippi.

Job Summary:

The Community Marketing Representative II is responsible to support the enrollment and retention strategy in collaboration with management to ensure all membership goals are successfully achieved.

Essential Functions:

• Utilize an educational approach to community organizations to promote any available lines of business in assigned regions
• Serve as a subject matter expert on all lines of business available in the assigned territory
• Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith-based organizations
• Assist in various types of community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements
• Collaborate cross functionally in the development of specific strategies for enhanced engagement including collaboration with other internal teams.
• Conduct presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations
• Deliver educational staff presentations to targeted industries, community organizations and government agencies
• Strictly adhere to all State and Federal Marketing regulations
• Complete all required training to successfully satisfy all State and Federal requirements
• Observe and report current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.
• Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses
• Cross trained in all lines of CareSource products and benefits
• Provide proactive, high-level relationship management and support with key agencies in order to grow and retain membership.
• Work within guidelines of sponsorship and promotional items budgets.
• Keep management informed by documenting detailed sales activity and records of all agency/organization contacts in the Customer Relationship Management tool (“CRM”) and weekly reports
• Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period)
• Effectively coordinate community activities with other internal   teams to ensure achievement of desired results
• Work within a territory plan to achieve desired membership and retention goals
• When necessary, participate in the negotiation, development, and staff coordination of Community/Agency/Provider events
• Regular travel to conduct to community-based organizations as needed to ensure effective administration of the program
• Perform any other job duties as requested

Education and Experience:

• Associate degree in Marketing, Communications, Business Administration or related field, or equivalent years of relevant work experience is required
• Minimum of two (2) years of experience in Sales, Marketing or Account Management or Community Outreach and/or Social Delivery is required
• Medicare, Medicaid and/or Commercial Health Insurance experience is required

Competencies, Knowledge and Skills:

• Proficient in Microsoft Suite, to include Word, PowerPoint, and Excel
• Excellent computer skills and ability to effectively use CRM system
• Knowledge of managed care principles, marketing guidelines and market dynamics
• Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements
• Proven self-starter: able to work independently and within a team environment to achieve sales goals
• Strong problem-solving skills with attention to detail & excellent follow-up
• Excellent written and verbal communication skills
• Strong presentation and negotiation skills
• Excellent organizational, time managem