Executive Director, Mezigdomide Marketing

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

Join us as we expand our cutting-edge Oncology marketing organization. We have an opening for an Executive Director, Mezigdomide Marketing, reporting to the US CELMoD Brand Lead. This individual will lead launch preparations for Mezigdomide in the US, a top priority asset for BMS. Responsibilities include the development of strategy & messaging, segmentation & insight generation and all launch execution. In addition, close collaboration with, and pull through of strategy across, the matrix (medical, MAx, A&IT, WCE) is a core responsibility. The individual will have direct reports and work closely with, mentor and develop other members of the oncology marketing team. This role will also be responsible for preparing for business updates to executive leadership including the Oncology Commercialization LT and CLT.

Responsibilities:

• Lead the Launch team by developing strategic launch scenarios and priority initiatives for a successful launch
• Lead the creation brand strategy, branded and unbranded messaging and tactical initiatives, working closely with the Iberdomide team.
• Partner with the Executive Director for Iberdomide, the MM Patient Marketing lead, Regional Marketing lead, Channel Marketing and Onimchannel Marketing to develop strong launch execution plans.
• Ensure robust measurement, evaluation, and optimization plans for brand performance and tactics.
• Lead and partner with VAP functions to manage B2B, GPOs and networks short and long-term brand engagement strategies for physician network, health provider systems and stakeholder channels.
• Partner with AI&T to drive insight generation
• Partner with WW functions to ensure alignment and escalate any barriers to execution in a timely manner
• Drive strong alignment with CART marketing strategy and plans to bolster BMS’ MM Franchise leadership
• Manage budget and strategically evaluate the need for new resources to address a customer need, in line with brand strategic imperatives.
• Embed New Customer Model Principals into launch planning & execution.
• Provide Launch readiness updates to executive leadership.
• Manage and develop direct reports as well as broader Oncology marketing talent.
• Actively participate in overall Oncology Marketing talent management discussions and initiatives

Qualifications:

• 10+ years of relevant marketing brand management experience or equivalent
• Oncology experience, US market experience and people management experience all required.
• Demonstrated track record managing and driving brand performance as a pharmaceutical marketer.
• Strong communication skills to provide expectations and strategic vision for other functions.
• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment.
• Demonstrated learning agility and ability manage multiple tasks.
• Track record for driving results by staffing, building and managing teams.
• Proven team player with ability to navigate and collaborate cross functionally.
• Bachelor's degree required; MBA preferred. 

The starting compensation for this job is a range from $244,000-$289,000, plus incentive cash and stock opportunities (based on eligibility).

The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. 

Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please vis