Senior Strategic Sales Lead, Rider Safety

Rider Safety has moved beyond concept validation and is now entering a global scaling phase. We have established customer traction, commercial agreements and a validated market opportunity. We are now looking for a strategic sales leader who wants to help build the customer base, convert market interest into revenue and scale the next generation of rider safety solutions globally.

At Autoliv, our purpose is clear: Saving More Lives. As the global leader in automotive safety, we are expanding our safety expertise beyond traditional vehicle safety systems and into rider protection. This role is a rare opportunity to join a growth business at exactly the right time: after market validation, but before large-scale global expansion.

Business context

Rider Safety is a full-system safety solution designed to protect motorcycle and powered two-wheeler riders. The offering combines airbag-integrated garments such as vests and jackets, motorcycle integration, hardware including airbag systems, sensors and ECU technology, and a digital ecosystem with application and data capabilities. The result is an integrated end-to-end safety solution for riders.

The business has already achieved important milestones: early customer traction, commercial agreements already in place, and clear validation of customer interest and market demand. We are now entering the next phase: transforming an emerging business into a scalable global commercial success.

The Role

Your mission is to lead global strategic sales for Rider Safety. This is a hands-on commercial role focused on building trusted customer relationships, developing opportunities, driving deals forward and converting validated market interest into scalable revenue.

You will work closely with the Director for Rider Safety, the Business Architect and the broader team to turn growth direction into customer conversations, qualified opportunities, proposals, negotiations and closed agreements. The role requires speed, continuous learning, sales momentum and practical commercial structure as the business scales.

Responsibilities

• Lead global strategic sales for Rider Safety, from target identification and outreach to opportunity development, negotiation and deal closure.

• Build and manage a qualified pipeline of strategic customers, partners and regional opportunities, converting interest into proposals, pilots, agreements and revenue.

• Own key customer dialogues and build trusted relationships with decision makers, technical influencers and commercial stakeholders.

• Translate customer needs, objections and buying signals into clear internal priorities with product, engineering, legal, finance, regional teams and leadership.

• Develop scalable sales processes, engagement materials, qualification logic and commercial playbooks.

• Represent Rider Safety in customer meetings, executive discussions, commercial reviews, negotiations and internal forums.