AVP, Product Marketing – Advisor Practice Solutions

What if you could build a career where ambition meets innovation? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. What if you could have access to cutting-edge resources, a collaborative environment, and the freedom to make an impact? If you're ready to take the next step, discover what’s possible with LPL Financial.

Job Overview:

LPL Financial’s Advisor Integrated Marketing team is seeking an experienced product marketing leader to help advisors grow their businesses and achieve better outcomes. This role plays a pivotal part in helping refine how we deliver impactful, scalable marketing programs that support advisor growth and success. You’ll directly influence how LPL brings to market key programs that help advisors manage and grow their businesses.

As the Assistant Vice President, Product Marketing for Advisor Practice Solutions, you will shape and lead go-to-market strategies and translate complex programs into clear value propositions, lead launches across channels, and partner with internal stakeholders to enhance advisor engagement and business outcomes. This role combines strategic marketing leadership, product storytelling, and hands-on execution to drive adoption and measurable impact.

Responsibilities:

Strategy & Planning

• Lead the development and execution of go-to-market (GTM) strategies and launch plans for products and programs that support advisor growth and practice management.

• Partner with Advisor Integrated Marketing leadership and product teams to define positioning, messaging, and audience segmentation for each initiative.

• Produce and maintain a dynamic product marketing roadmap aligned with business priorities.

Execution & Enablement

• Translate product features and benefits into compelling marketing assets and sales enablement materials.

• Integrate launches into core marketing experiences, including conferences, newsletters, webinars, and digital campaigns.

• Collaborate with channel owners to ensure consistent messaging across all touchpoints.

Measurement & Optimization

• Establish KPIs for each GTM initiative and monitor performance through campaign reporting and insights.

• Apply test-and-learn methodologies to continuously refine campaigns and optimize engagement.

Collaboration & Leadership

• Partner closely with the VP, Advisor Practice Marketing to align growth journeys across marketing channels.

• Serve as a cross-functional connector between business units, content, creative, digital, and sales teams.

What are we looking for?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Required

• 7+ years of product marketing experience, with a proven record of developing and executing GTM strategies that drive measurable business results.

• Experience in audience research, messaging frameworks, and persona development.

• Strong analytical skills with experience evaluating campaign effectiveness and translating insights into action.

Core Competencies:

• Exceptional written and verbal communication, storytelling, and presentation skills.

• Demonstrated ability to manage complex, cross-functional projects in a fast-paced environment.

Preferred

• Background in financial services, wealth management, or advisor support programs.

• Experience marketing B2B professional services is a plus.

• Familiarity with CRM, marketing automation, and digital analytics tools.

#LI-PA

 

Pay Range:

$103,463-$172,438/year

 

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

 

Company Overview: