AVP- Marketing Strategy

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  Relocation assistance is available for qualified candidates.

Work Location:  Dallas, TX

Overview:

To win with small, medium and enterprise businesses we must put the needs of our customers at the center of all marketing, commercial and product efforts.  AT&T’s AVP of Business Marketing Strategy will be responsible for evolving and refining our marketing motion to unlock growth via new customer acquisition and deepening relationships with our existing customer base.  This leader will partner closely with the Brand Strategy team, the Digital Team, the Marketing Technology team, the Research Analytics and Impact team, and many others to drive this growth.

Reporting to the VP of Business Marketing, the AVP - Business Marketing Strategy will work proactively to develop strategies to accelerate demand generation and demand capture and will harness the collective expertise across the Marketing & Growth Organization to effectively enable and deploy these strategies in our marketing motions.  Additionally, the AVP – Business Marketing Strategy will own messaging for AT&T Business – responsible for turning strategic messaging frameworks into data-validated messaging copy to be used across tactics to achieve business outcomes.  

Position Details:

This leader will act as a key bridge between long term brand strategy and business execution, they will surface opportunities for growth and be a vocal thought leader in the Marketing & Growth Organization.  They will expertly stakeholder new ideas with relevant teams and build coalitions of key partners to turn marketing growth opportunities into operational reality.

The ideal candidate is a strategic thinker with strong marketing acumen.  They know how to break down complex problems into manageable pieces, identify gaps, and can leverage data to tell compelling stories.  They are comfortable representing their thinking with senior executives.   This candidate should be able to lead cross-functional teams, and partner with stakeholders across the business who may have different objectives or focal points.  This person understands the mechanics of marketing and has the operational marketing experience necessary to inform how strategies may be best operationalized.   

Key Responsibilities

• Partner with Brand Strategy and other key teams to operationalize and implement long term, foundational strategies.

• Work cross functionally to unlock new marketing motions to capture priority audiences more effectively.

• Translate audience response to specific products into strategic initiatives that expand penetration of other B2B offerings.

• Create data-validated, resonant, on-brand messaging and ad copy

• Contribute to planning cycles to ensure alignment with growth goals

• Serve as a senior advisor to executive leadership and a go-to marketing strategy partner across the business.

• Partner with key teams to analyze how specific segments respond to individual products or services, and translate those insights into scalable strategies that drive cross-sell, expansion, and adoption across the broader B2B portfolio.

• Partner with cross-functional teams—including product, sales, customer success, insights, and finance—to ensure marketing efforts are integrated, customer-informed, and performance-driven.

• Partner with key teams to identify growth opportunities through market segmentation, competitive analysis, and customer insights; convert findings into actionable marketing plans.

• Present and influence at senior executive levels

Qualifications

• Experience in marketing strategy, brand strategy, or related strategic functions.

• Skilled in growth strategy development, brand development, go-to-market, marketing execution, portfolio architecture, messaging, advertising, and product marketing.

• Experienced across a variety of categories and audiences including B2B, government, telecom, entertainment/media, and technology.

• Experience working for a top-tier strategy consultancy or an internal marketing / growth strategy team highly preferred.

• Proven ability to turn market and segment-level insights into actionable strategies that drive portfolio-wide growth.

• Strong analytical skills and experience with marketing performance metrics, customer data, and market research.

• Exceptional leadership, communication, and stakeholder management skills.

• MBA or equivalent advanced degree preferred.

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