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AVP, Digital Marketing Strategy

CCS Fundraising
New York City, United Statesfull_timeVerifiedPosted 16 Jan 2026
💰 $120,000/yr($110,000/yr$120,000/yr)

About the role

TITLE: AVP, Digital Marketing StrategyLOCATION: Remote (East Coast Preferred near a CCS office; Chicago, Boston, New York, DC, Miami, or Philadelphia); ability to travel 4-6 times a year for Leadership and All Staff retreats.DEPARTMENT: Corporate MarketingTYPE: Full Time CCS is unable to sponsor work visas for this position, including H-1B. Candidates must be authorized to work in the U.S. without current or future visa sponsorship.

WHO WE ARE
CCS Fundraising is an international strategic fundraising firm that partners with nonprofits for transformational change. Since 1947, CCS has empowered many of the world’s greatest organizations across sectors to advance some of the most important causes in history. We plan, manage, and implement programs and initiatives that achieve fundraising goals and mission impact.
CCS provides tailored support to more than 700 nonprofit organizations annually. Headquartered in New York, the firm has over 600 professionals and 18 offices throughout the United States and Europe. Our people are our greatest strength. At CCS, you will join a diverse team of smart, passionate, and resourceful professionals who are driven by purpose and committed to performance.
UNDERSTANDING THE ROLE
We are seeking an Assistant Vice President, Digital Marketing Strategy to lead the firm’s digital growth strategy across channels, platforms, and audiences. This role is responsible for developing data-driven, multi-channel digital marketing strategies that increase visibility, engagement, and conversion across the firm’s website, email, paid media, and organic channels. The AVP, Digital Marketing Strategy will serve as the senior strategic owner of digital marketing, translating performance data into actionable insights and recommendations that inform marketing priorities, campaign planning, and ongoing optimization. This role will oversee and partner closely with the Digital Marketing Channel Manager, providing strategic direction, prioritization, and mentorship, while occasionally supporting tactical execution as needed. This position is ideal for a strategic digital marketer who thrives at the intersection of analytics, marketing automation, optimization, and cross-functional collaboration. 
RESPONSIBILITIES
Digital Strategy & Channel Leadership
  • Develop and execute integrated, multi-channel digital marketing strategies – integrating business and marketing objectives - across email, paid search, paid social, SEO, and website optimization.
  • Oversee digital channel planning and prioritization to ensure alignment with firm-wide marketing goals.
  • Provide strategic oversight and guidance to the Digital Marketing Channel Manager, ensuring strong execution, continuous improvement, and skill development.
  • Serve as a trusted digital advisor to internal stakeholders, providing best practices, insights, and recommendations to inform marketing initiatives.
  • Communicate complex data and digital concepts clearly to both technical and non-technical audiences.
Marketing Automation & HubSpot Strategy
  • Serve as the primary strategist for the marketing HubSpot instance, including leading automation, email marketing, and campaign management.
  • Design and optimize segmented email workflows, nurture campaigns, and automation sequences to support lead generation, engagement, and conversion.
  • Partner with Business Intelligence and Sales teams to ensure effective lead routing, scoring, attribution, and lifecycle stage optimization.
  • Establish best practices for email performance, deliverability, personalization, and compliance.
SEO, Content & Organic Growth
  • Collaborate with SEO consultants and the Content team to guide keyword research, on-page SEO strategy, meta optimization, and content recommendations.
  • Ensure digital content aligns with SEO best practices and supports long-term organic growth.
  • Monitor search performance trends and translate insights into strategic recommendations.
Website Optimization & Conversion Strategy
  • Lead website optimization efforts focused on improving user experience, engagement, and conversion rates.
  • Leverage A/B testing, heatmaps, and analytics tools to identify opportunities for improvement and info

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Company

CCS Fundraising

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