Associate Public Relations Manager

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at Pokemon.com and on Facebook (facebook.com/pokemon), YouTube (youtube.com/pokemon), Twitter (twitter.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

• Job Title: Associate Public Relations Manager
• Job Summary: This role is responsible for supporting PR initiatives and campaigns across the Pokémon brand’s portfolio of consumer products including the Pokémon Trading Card Game and its associated ecosystem, E-commerce (Pokémon Center), Licensing, Publishing, as well as our Animation and Scripted Entertainment programs, and Brand Marketing and Promotional initiatives. You will work closely with a Sr. Public Relations Manager and the Director, PR & Communications to coordinate communications materials, campaigns, events, and other PR activities.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Provide general support to the PR and Communications function at The Pokémon Company International with a focus on the Pokémon Trading Card Game product line and associate ecosystem, Consumer Products including Licensing, Publishing and e-commerce (Pokémon Center) programs, Animation/Scripted Entertainment, Brand Marketing moments and Promotions for video games, mobile products, and competitive play programs.
• Assist in the sourcing and gathering of information to develop PR materials, strategies, and campaigns.
• Draft select PR materials such as press releases, media advisories, fact sheets, Q+As, and messaging.
• Route and track PR materials through approvals processes with a variety of internal and external stakeholders.
• Review content from across the organization for appropriateness.
• Research and maintain media lists.
• Liaise with and manage external agency partners.
• Provide event support in a PR capacity.
• Compile and develop PR reports and presentations.
• Analyze and respond to various media opportunities.               

What you’ll bring

• Three (3) to four (4) years of related professional experience.
• Bachelor's degree or a demonstrated equivalent level of applicable experience.
• Demonstrable ability to plan strategically on a global scale, work effectively with international stakeholders and ensure brand consistency across divisions, time zones and territories.
• Proven track record of executing complex PR programs domestically and internationally.
• Experience working with and managing agency partners.
• Experience and success in product launch management.
• Experience collaborating closely with internal stakeholder teams such as Product Marketing, Social Media, Licensing, Legal, etc.
• Strong project management, creative concept, and plan execution skills.
• Established press and influencer contacts in the video game, family entertainment industry and consumer media is a plus.
• Experience working for or with Japanese companies/brands is a plus.
• Proficiency in Microsoft Office Suite.
• Proven track record of extreme attention to detail and adherence to strict brand guidelines.
• Experience working closely with high profile developers, executives, and other VIP stakeholders.
• Excellent writing skills with the ability to communicate effectively with different audiences.
• Proven track record of working autonomously and being able to gather information and direction from a variety of sources.

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, acti